Agency Preview Signs 29 Publicis Shops

Share this article:
The Web-based global database of advertising agencies and their creative work known as Agency Preview announced this week an agreement to post the work of 29 Publicis shops -- all part of Europe's largest agency network.


Used by marketers and advertisers in identifying the work of advertising and design agencies from around the world, the Web site (www.adforum.com) provides a means for consultants and prospective clients to review an agency's record of work as well. The forum's capabilities include showcasing options for a variety of campaigns including broadcast, print and multimedia presentations.


"After reviewing all the Web sites that purport to represent ad agencies and their work, we selected Adforum," said Joanna Baldwin, Publicis' vice president of international business development. Baldwin said Adforum's superior functionality and data capabilities "give us confidence that this will be an important source for researching agency capabilities, and we anticipate that for Publicis it will be an excellent source for new business."


More than 30 advertising agencies in the United States and Europe have already posted data to AdForum.com. And in the next 18 months, the company said it plans to host listings for thousands of agencies from "all points on the compass."


Owned and operated by MayDream, a US-Euro company seeking to become a major player in the professional Internet community, AdForum's site includes searchable agency information such as size, location, competencies, specialties, billing clients and awards. Subscribing agencies can also have links to their agency Web sites, as well as e-mail contacts and animated presentations detailing their services.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.