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 Agency Of Record

Carat lands $3 billion global GM media

Katherine Levy, features editor, MediaWeek January 24, 2012

General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
 

Cox Communications taps Draftfcb Chicago as AOR for digital, direct

January 17, 2012

Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.
 

Edible Arrangements names Stern AOR

January 12, 2012

Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
 

Shriners Hospitals taps Leo Burnett as AOR

January 06, 2012

Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.
 

Levi's taps Wunderman as first global digital agency

January 05, 2012

Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies.
 

Unilever puts $6B global media account up for review

December 13, 2011

Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13.
 

National Wildlife Federation names new direct marketing AOR

December 12, 2011

The National Wildlife Federation (NWF) tapped Chapman Cubine Adams and Hussey (CCAH) as its direct marketing agency of record.
 

Sprint taps Digitas Chicago to handle digital

December 09, 2011

After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.
 

Carvel taps Brandmovers for website redesign, online campaigns

December 08, 2011

Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
 

Client defection slams big agencies

Alex Palmer December 01, 2011

Global agency Draftfcb has for two years struggled under the burden of a handful of major client defections, including the Homewood Suites' by Hilton hotel business, State Farm's TV creative, and several Kraft Food brands, most recently Gevalia at the end of October.
 

RadioShack conducting creative agency review

November 30, 2011

RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012.
 

HomeAway taps GSD&M for brand strategy

October 25, 2011

Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.
 

Draftfcb loses Gevalia account to Y&R's Taxi

October 24, 2011

Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."
 

Chobani names Leo Burnett New York new AOR

October 20, 2011

Yogurt company Chobani named Leo Burnett New York its advertising agency of record on Oct. 19, after a formal review. Leo Burnett New York replaces Gotham as AOR. Leo Burnett will handle a full range of advertising and direct marketing services for the consumer packaged goods brand, said Nicki Briggs, director of communications for Chobani.
 

JetBlue names Rokkan digital agency of record

September 01, 2011

JetBlue Airways has hired Rokkan as its digital agency of record. The firm will handle e-commerce, mobile and social media work for the airline.
 

Havas reports first-half revenue growth

August 30, 2011

Havas reported about $1.1 billion in first-half 2011 revenue, a 5.6% organic increase compared with the prior year.
 

Huge named digital AOR for Comcast.com

August 25, 2011

Cable provider Comcast has named interactive agency Huge the digital agency of record for Comcast.com. Brooklyn, NY-based Huge, an Interpublic Group agency, will be responsible for the site's digital strategy and design. It will also work on online, mobile and social customer-service initiatives for Comcast.com.
 

JWT, MediaCom land $200M global US tourism account

Daniel Farey-Jones, Campaign August 23, 2011

JWT New York will lead a global tourism marketing campaign for the US after winning a pitch against two undisclosed agencies.
 

Boston Bruins name Arnold AOR, drop Mullen

August 19, 2011

The Boston Bruins National Hockey League franchise has named Arnold Worldwide its AOR. The team, which won the Stanley Cup championship last season, previously worked with Mullen.
 

IKEA names McCann NY global AOR for catalog

August 03, 2011

Retailer IKEA has hired McCann NY as its global Agency of Record for its catalog, the company said on August 3.
 

Fiat names 72andSunny digital AOR

June 26, 2011

Automotive company Fiat Group Automobiles has named interactive agency 72andSunny digital AOR for its North American brand, a source at the company said. The agency will oversee Fiat North America's digital marketing program and will specifically work with Fiat Europe's Turin-based digital agency Domino in developing the company's global website design template.
 

Forbes turns to Gyro for CMO-targeted work

June 17, 2011

Forbes Media has named integrated marketing firm Gyro AOR for its CMO practice. Gyro, which signed an 18-month contract with Forbes, will handle the company's CMO-directed efforts, said Bruce Rogers, chief insights officer at Forbes.
 

InterContinental Hotels Group names Zaaz social media AOR

June 13, 2011

InterContinental Hotels Group (IHG) has named interactive agency Zaaz its AOR for brand social media efforts, the company said June 13. IHG hired Zaaz after a three-month RFP process, said Shane Atchison, CEO of the Seattle-based agency.
 

LG Electronics appoints iCrossing to global digital account

Sarah Shearman, Campaign June 01, 2011

LG Electronics, the consumer electronics brand, has appointed iCrossing its global digital agency of record. The firm will be responsible for LG's overall global digital strategy, media, creative and the development of search, social and mobile programs.
 

Denny's chief 'opens' up on iconic brand

Jennifer Mann June 01, 2011

If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.
 

Weight Watchers names McCann NY social media AOR

May 23, 2011

Weight Watchers International has named McCann New York its social media AOR, the weight-loss company said May 23. McCann has served as Weight Watchers' creative agency since 2007. Publicis Groupe digital agency Razorfish will continue to manage Weight Watchers' social media analytics.
 

L'Oreal names R/GA digital AOR for luxury brands

May 12, 2011

L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands.
 

Hugo Boss creates 'dress up' racecar suit design contest

May 01, 2011

Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers.
 

Levy credits marketing services, digital for Publicis revenue growth

April 21, 2011

Publicis Groupe's first quarter revenue increased 10.7% to $1.9 billion, compared with the same period last year. The company's revenue grew 6.5% organically in the first quarter compared with 2010. Digital accounted for 28.2%, or $535 million, of Publicis' first quarter revenue.
 

Kimberly-Clark appoints Organic digital AOR for Pull-Ups brand

April 20, 2011

Consumer products manufacturer Kimberly-Clark has named Organic digital AOR for its Pull-Ups brand after a three-month RFP process that involved three other agencies. Organic is responsible for the brand's digital media strategy, including online, mobile and social media.