Agency Of Record

360i to help H&R Block hone social media strategy

360i to help H&R Block hone social media strategy

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H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."

Moët & Chandon USA names digital AOR

Moët & Chandon USA names digital AOR

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Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.

Cars.com appoints mcgarrybowen to grow integrated marketing programs

Cars.com appoints mcgarrybowen to grow integrated marketing programs

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Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies.

HP selects BBDO Worldwide as AOR for PC business

HP selects BBDO Worldwide as AOR for PC business

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BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.'s (HP's) personal computer and printing business, said Eric Keshin, SVP of marketing in HP's Printing and Personal Systems Group.

RadioShack selects Grey New York as advertising AOR

RadioShack selects Grey New York as advertising AOR

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RadioShack Corp. has selected WPP subsidiary Grey New York as its advertising agency of record (AOR), said the electronics retailer in a statement.

EBay taps Digitas as digital AOR

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EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews.

Applebee's names CP+B as its AOR

Applebee's names CP+B as its AOR

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Applebee's Neighborhood Bar & Grill named Boulder, Colo.-based interactive agency Crispin Porter + Bogusky (CP+B) as its U.S. creative agency of record, shifting its business from its previous AOR McCann Erickson, New York, Applebee's representative Nancy Mays told Direct Marketing News on March 1.

Glory Foods taps The Brandon Agency as AOR

Glory Foods, a soul food company based out of Columbus, announced Feb. 24 it has selected South Carolina-based The Brandon Agency to be its agency of record, according to Glory Foods VP of operations Dan Charna.

LifeLock taps SeQuel Response as direct mail agency of record

Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing.

Carat lands $3 billion global GM media

General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.

Cox Communications taps Draftfcb Chicago as AOR for digital, direct

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Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.

Edible Arrangements names Stern AOR

Edible Arrangements names Stern AOR

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Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.

Shriners Hospitals taps Leo Burnett as AOR

Shriners Hospitals taps Leo Burnett as AOR

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Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.

Levi's taps Wunderman as first global digital agency

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Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies.

Unilever puts $6B global media account up for review

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Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13.

National Wildlife Federation names new direct marketing AOR

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The National Wildlife Federation (NWF) tapped Chapman Cubine Adams and Hussey (CCAH) as its direct marketing agency of record.

Sprint taps Digitas Chicago to handle digital

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After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.

Carvel taps Brandmovers for website redesign, online campaigns

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Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.

Client defection slams big agencies

Client defection slams big agencies

Global agency Draftfcb has for two years struggled under the burden of a handful of major client defections, including the Homewood Suites' by Hilton hotel business, State Farm's TV creative, and several Kraft Food brands, most recently Gevalia at the end of October.

RadioShack conducting creative agency review

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RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012.

HomeAway taps GSD&M for brand strategy

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Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.

Draftfcb loses Gevalia account to Y&R's Taxi

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Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."

Chobani names Leo Burnett New York new AOR

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Yogurt company Chobani named Leo Burnett New York its advertising agency of record on Oct. 19, after a formal review. Leo Burnett New York replaces Gotham as AOR. Leo Burnett will handle a full range of advertising and direct marketing services for the consumer packaged goods brand, said Nicki Briggs, director of communications for Chobani.

JetBlue names Rokkan digital agency of record

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JetBlue Airways has hired Rokkan as its digital agency of record. The firm will handle e-commerce, mobile and social media work for the airline.

Havas reports first-half revenue growth

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Havas reported about $1.1 billion in first-half 2011 revenue, a 5.6% organic increase compared with the prior year.

Huge named digital AOR for Comcast.com

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Cable provider Comcast has named interactive agency Huge the digital agency of record for Comcast.com. Brooklyn, NY-based Huge, an Interpublic Group agency, will be responsible for the site's digital strategy and design. It will also work on online, mobile and social customer-service initiatives for Comcast.com.

JWT, MediaCom land $200M global US tourism account

JWT New York will lead a global tourism marketing campaign for the US after winning a pitch against two undisclosed agencies.

Boston Bruins name Arnold AOR, drop Mullen

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The Boston Bruins National Hockey League franchise has named Arnold Worldwide its AOR. The team, which won the Stanley Cup championship last season, previously worked with Mullen.

IKEA names McCann NY global AOR for catalog

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Retailer IKEA has hired McCann NY as its global Agency of Record for its catalog, the company said on August 3.

Fiat names 72andSunny digital AOR

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Automotive company Fiat Group Automobiles has named interactive agency 72andSunny digital AOR for its North American brand, a source at the company said. The agency will oversee Fiat North America's digital marketing program and will specifically work with Fiat Europe's Turin-based digital agency Domino in developing the company's global website design template.

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