Agency Launches Online Marketing Newsletter
Those who wish to receive the newsletter can do so either through weekly e-mail delivery or access it on the Web site.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.