September 24, 1999
Agency L90 Files for Stock Offering
L90 Inc., Santa Monica, CA, yesterday filed to raise up to $69 million through an initial public stock offering. The online and direct marketing agency, which specializes in offering online partnerships, co-branding and other marketing strategies, said it would use the money for general corporate purposes, technology investments, marketing and possibly for acquisitions. The company, which has applied to trade under the Nasdaq symbol LNTY, has not yet announced the number of shares it will offer or the expected share price. The offering is being underwritten by SG Cowen & Co., Banc of America Securities LLC and Wit Capital.