Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? Answers are due to firstname.lastname@example.org by June 28.
Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to email@example.com by May 31.
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
Need + talent + timely deliverables/good work = satisfied customers. It's the model The IdeaLists is based on, says CEO Adam Glickman.
Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.
Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.
Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.
Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
The 2012 Direct Marketing News 40 Under 40 on the best compliments they've ever received from customers and clients.
If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice.
Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.
In today's integrated marketing world, clients expect agencies to be versed in all media and channels.
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.
Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012.
Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.
Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."
Yogurt company Chobani named Leo Burnett New York its advertising agency of record on Oct. 19, after a formal review. Leo Burnett New York replaces Gotham as AOR. Leo Burnett will handle a full range of advertising and direct marketing services for the consumer packaged goods brand, said Nicki Briggs, director of communications for Chobani.
The Boston Bruins National Hockey League franchise has named Arnold Worldwide its AOR. The team, which won the Stanley Cup championship last season, previously worked with Mullen.
Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree, Whiskas and Twix brands into the Omnicom Group-owned BBDO network, moving the business out of TBWA without a pitch.
We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies.
Publicis Groupe's first quarter revenue increased 10.7% to $1.9 billion, compared with the same period last year. The company's revenue grew 6.5% organically in the first quarter compared with 2010. Digital accounted for 28.2%, or $535 million, of Publicis' first quarter revenue.
Ever wonder what would have happened if you'd gotten your Master of Fine Arts at NYU's Tisch School of the Arts instead of your MBA in marketing from Columbia? Do you sometimes yearn for the bright lights of Broadway as opposed to the bright future of customer data collection on Facebook?
Ally Financial awarded Grey New York its advertising services contract after a search that began in early February and included incumbent agency Bartle Bogle Hegarty (BBH), said Beth Coggins, PR manager at Ally Financial, on April 5.
Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals.
Dell has hired agencies Sid Lee and Arnold to work on its consumer and small- and medium-sized business marketing, respectively. Their work will "absolutely" consist of "direct elements for all business units," said Bob Kaufman, Dell spokesman.
Women's Professional Soccer (WPS) selected San Francisco-based ad agency Pereira & O'Dell for its marketing for the Spring 2010 season, the league's second. Marketing efforts will include social media marketing and connecting to fans in communities. The campaign will be aimed at both existing fans and will look to acquire new ones.
After a six-month search, UPS selected Ogilvy as its global communications agency, handling advertising, relationship marketing and digital duties. Work on the account begins immediately. Ogilvy's sister company Maxus is handling media placements for UPS.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.