A brand has been very loyal to its agency—and now that agency has taken on the brand's top competitor. What would you do? Answers due to email@example.com by March 28.
Now an agency principal, ex-Heineken CMO Chris McMahan tells what he knows now that he wishes he knew then.
When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.
On their best day, brainstorms foster collaborative problem-solving, efficient idea-generation and unexpected revelations. On their worst, participants decide to phone it in—literally.
An agency's responsibility is to help its clients break through the competitive clutter—not just do the same old, same old.
Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.
Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do?
Seems like a top client is subtly demanding a kickback—what would you do?
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
Need + talent + timely deliverables/good work = satisfied customers. It's the model The IdeaLists is based on, says CEO Adam Glickman.
Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.
Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.
Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.
Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
The 2012 Direct Marketing News 40 Under 40 on the best compliments they've ever received from customers and clients.
If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice.
Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.
In today's integrated marketing world, clients expect agencies to be versed in all media and channels.
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.
Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012.
Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.
Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."
Yogurt company Chobani named Leo Burnett New York its advertising agency of record on Oct. 19, after a formal review. Leo Burnett New York replaces Gotham as AOR. Leo Burnett will handle a full range of advertising and direct marketing services for the consumer packaged goods brand, said Nicki Briggs, director of communications for Chobani.
The Boston Bruins National Hockey League franchise has named Arnold Worldwide its AOR. The team, which won the Stanley Cup championship last season, previously worked with Mullen.
Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree, Whiskas and Twix brands into the Omnicom Group-owned BBDO network, moving the business out of TBWA without a pitch.
We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies.
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