agency/client relationship

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

By

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Betrayal or Just Business? Answers

Betrayal or Just Business? Answers

Something not quite kosher is happening at this agency. See how our readers would handle the situation.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client Relationship

By

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.

Marketing Challenge: Betrayal, or Just Business?

Marketing Challenge: Betrayal, or Just Business?

By

Something not quite kosher is happening at this agency. See what our readers had to say about it.

4 Ways to Get the Most From Your Agency

4 Ways to Get the Most From Your Agency

By

Now an agency principal, ex-Heineken CMO Chris McMahan tells what he knows now that he wishes he knew then.

Video: How Is the Role of an Agency Changing?

Video: How Is the Role of an Agency Changing?

By

When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

Brainstorms: Don't Phone It in

Brainstorms: Don't Phone It in

On their best day, brainstorms foster collaborative problem-solving, efficient idea-generation and unexpected revelations. On their worst, participants decide to phone it in—literally.

Delivering the Breadth of Thinking

Delivering the Breadth of Thinking

An agency's responsibility is to help its clients break through the competitive clutter—not just do the same old, same old.

Fast Facts: August 2013

Fast Facts: August 2013

Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.

Fire the Client? Answers

Fire the Client? Answers

Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.

Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye

Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye

By

Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do?

Marketing Challenge: Fire the Client?

Marketing Challenge: Fire the Client?

By

Seems like a top client is subtly demanding a kickback—what would you do?

Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas

Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas

By

Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.

Lean Mean Freelancing Machines

Lean Mean Freelancing Machines

By

Need + talent + timely deliverables/good work = satisfied customers. It's the model The IdeaLists is based on, says CEO Adam Glickman.

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

By

Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.

Q&A: Tripp Westbrook, ECD, Firehouse

Q&A: Tripp Westbrook, ECD, Firehouse

By

Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.

CMOs declare 2013 the Year of Digital

CMOs declare 2013 the Year of Digital

By

Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.

Digital technology that goes well beyond creativity

Digital technology that goes well beyond creativity

By

Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.

40 under 40: What's the best thing a customer ever said to you?

40 under 40: What's the best thing a customer ever said to you?

By

The 2012 Direct Marketing News 40 Under 40 on the best compliments they've ever received from customers and clients.

The 'why' revolution: Why "what" got overthrown

The 'why' revolution: Why "what" got overthrown

If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice.

Agencies see uptick in social RFPs

Agencies see uptick in social RFPs

Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.

Agencies become jacks-of-all-trades

Agencies become jacks-of-all-trades

By

In today's integrated marketing world, clients expect agencies to be versed in all media and channels.

New media channels and data raise agency profits

New media channels and data raise agency profits

Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.

Brand marketers discuss what they look for at agencies

Brand marketers discuss what they look for at agencies

Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.

Creative Week: Bringing un-sexy back

Creative Week: Bringing un-sexy back

By

Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.

Edible Arrangements names Stern AOR

Edible Arrangements names Stern AOR

By

Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.

RadioShack conducting creative agency review

By

RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012.

HomeAway taps GSD&M for brand strategy

By

Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.

Draftfcb loses Gevalia account to Y&R's Taxi

By

Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."

Chobani names Leo Burnett New York new AOR

By

Yogurt company Chobani named Leo Burnett New York its advertising agency of record on Oct. 19, after a formal review. Leo Burnett New York replaces Gotham as AOR. Leo Burnett will handle a full range of advertising and direct marketing services for the consumer packaged goods brand, said Nicki Briggs, director of communications for Chobani.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...