2014 Agency Business Report

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Previous Agency Business Reports

New media channels and data raise agency profits

New media channels and data raise agency profits

Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.

Marketing agencies gain momentum headed out of recession

Marketing agencies gain momentum headed out of recession

Agencies finished last year with improved revenues and are racing to scoop up new business as marketers begin to shop again. This year, as Direct Marketing News interviewed executives at dozens of the leading firms, the message we heard over and over again was "revenues are back."

Agencies position for the rebound

Agencies position for the rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.

The new age of direct marketing agencies

The new age of direct marketing agencies

In DMNews' first annual Agency Business Report, we found that DM agencies continue to evolve in order to stay relevant in a complex age of cross-channel marketing.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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