Agencies Part as Cronin/Wallwork Curry Breaks

Share this article:
Cronin/Wallwork Curry will become history three years after Wallwork & Curry, Boston, was made a division of Cronin and Co. Inc., a Glastonbury, CT, agency.


After July 1, Wallwork & Curry will regain its independent status, working exclusively on clients like Sun Life Financial, coffee systems maker Keurig and Steinway & Sons. However, it will share with Cronin clients like Bertucci's restaurants and Digital Federal Credit Union for online, direct and public relations work.


"Like a lot of people in our situation, Bob Curry and I just missed having the same control over our own destinies," Jack Wallwork, Wallwork & Curry co-founder, said in a statement.


Both agencies will pitch for business separately once they are officially unbundled.


The 56-year-old Cronin is a full-service shop run by Bill Cronin and his brothers-in-law John Riccio and Mike Wheeler. The agency's capitalized billings are estimated at more than $65 million from clients like Konica Minolta, McDonald's Corp., Connecticut Lottery and Vytra Healthcare.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.