AGA Wins Four Brylane Catalogs, One Web Site

Share this article:
Apparel cataloger Brylane, New York, last week awarded four of its catalogs to New York-based AGA Catalog Marketing & Design, an agency that already handles some of the company's catalog titles.


The titles newly awarded to AGA include Brett, a sportswear catalog for regular-sized men with some big and tall merchandise; King Size, a big and tall men's catalog; Lane Bryant, a women's special-sized catalog; and Grammercy Home, a new home-fashion catalog that will be launched this fall.


In addition, the agency will create a joint Web site that will serve both Brett and King Size customers.


The new titles join women's catalog Lerner New York, special-sized women's catalog Roaman's and discount-priced women's catalog Chadwick's of Boston, all of which the agency already handles.


"Our partnership with Brylane spans decades, and we are delighted to be chosen to provide creative and strategic expertise to these additional catalogs," said Andy Russell, senior vice president and chief operating officer of AGA Catalog Marketing & Design.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...