AGA Signs Deal With Digital:Convergence

Share this article:
AGA Catalog Marketing and Design said yesterday that it has inked a deal with print-to-Web technology firm Digital:Convergence Corp.


Under terms of the agreement, AGA, New York will offer its clients Digital:Convergence's :CueCat device, which it unveiled last month. The :CueCat connects to a computer keyboard and takes a consumer to a corresponding Web site after it reads a printed barcode.


Digital:Convergence, Dallas, claims the technology has the potential to help catalogers generate sales, cut costs and convert catalog buyers to Web buyers.


Since the :CueCat's debut, Digital:Convergence and partners Forbes magazine, Wired magazine and Radio Shack have distributed 2 million devices and plan to distribute 10 million by the end of the year. Forbes sent :CueCats to 810,000 subscribers with its Sept. 11 Best of the Web issue.


Digital:Convergence is also expected to announce a wireless version of the :CueCat, dubbed the Crossconvergence pen, this winter. Earlier this month, AGA signed a joint marketing agreement with O2 Essential Marketing Technologies, Marina Del Rey, CA, regarding a revenue-sharing arrangement for new business generated by the two companies.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.