AGA Signs Deal With Digital:Convergence

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AGA Catalog Marketing and Design said yesterday that it has inked a deal with print-to-Web technology firm Digital:Convergence Corp.


Under terms of the agreement, AGA, New York will offer its clients Digital:Convergence's :CueCat device, which it unveiled last month. The :CueCat connects to a computer keyboard and takes a consumer to a corresponding Web site after it reads a printed barcode.


Digital:Convergence, Dallas, claims the technology has the potential to help catalogers generate sales, cut costs and convert catalog buyers to Web buyers.


Since the :CueCat's debut, Digital:Convergence and partners Forbes magazine, Wired magazine and Radio Shack have distributed 2 million devices and plan to distribute 10 million by the end of the year. Forbes sent :CueCats to 810,000 subscribers with its Sept. 11 Best of the Web issue.


Digital:Convergence is also expected to announce a wireless version of the :CueCat, dubbed the Crossconvergence pen, this winter. Earlier this month, AGA signed a joint marketing agreement with O2 Essential Marketing Technologies, Marina Del Rey, CA, regarding a revenue-sharing arrangement for new business generated by the two companies.
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