AGA Catalog, O2 Essential Sign Marketing Agreement

Share this article:
AGA Catalog Marketing & Design, New York, has signed a joint marketing agreement with O2 Essential Marketing Technologies, Marina Del Rey, CA, regarding a revenue-sharing arrangement for new business generated by the two companies.


The agreement, announced yesterday, provides financial incentives for AGA to recommend and apply O2 Essential on behalf of AGA and its clients. Also, O2 Essential can recommend AGA's creative catalog production to its clients.


Andy Russell, president/CEO of AGA, said in a statement that the arrangement fits with the company's strategy of fulfilling clients' growing demand for multichannel marketing solutions, technologies and services.


"Our Internet and e-commerce products and services are perfectly suited and totally complementary to AGA's nationally recognized catalog business," said Joel Gayner, president and chief operating officer at O2 Essential.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.