Afternic.com Taps MF+G as Agency
MF+G will craft Afternic.com's external communications, including those directed at online and offline corporate and consumer audiences.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.