Afternic.com Taps MF+G as Agency
MF+G will craft Afternic.com's external communications, including those directed at online and offline corporate and consumer audiences.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.