Afternic.com Taps MF+G as Agency
MF+G will craft Afternic.com's external communications, including those directed at online and offline corporate and consumer audiences.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.