After dispute, eFashionSolutions to continue to manage Playboy's online business

Share this article:

Playboy Enterprises and e-commerce and catalog service provider eFashionSolutions have settled a dispute over the operation of Playboy's e-commerce and catalog businesses. The companies announced the deal on October 20.

EFashionSolutions said in a statement that it will continue to manage the e-commerce operations of Playboy's retail brands ShopTheBunny.com and PlayboyStore.com. Playboy would not comment on whether it will continue to run a catalog business. “We look forward to continuing our relationship with eFashionSolutions, which will help us continue to grow our e-commerce business,” said Scott Stephen, EVP of Playboy's print and digital group, in a statement

In June, Playboy.com Inc. filed a suit claiming eFashionSolutions had made moves that would irreparably harm the media company and force it to shut down its e-commerce and catalog businesses. Playboy claimed in a filing that the businesses generated nearly $17 million in combined annual revenue before eFashionSolutions took them over, but their total revenue dropped to between $4 million and $5 million annually under eFashionSolutions' operations. Playboy's suit followed eFashionSolutions' claim that the former had breached the contract.

EFashionSolutions couldn't be reached for comment.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.