Affina Adds E-Mail to Domino's Call Center Support Functions

Share this article:
Domino's Pizza LLC added e-mail response to the menu of services it contracts from Affina, a provider of outsourced call center services.


Domino's, Ann Arbor, MI, will use Affina's SpeedyMail personalized e-mail response system to handle the approximately 1,600 e-mail queries that come in through the Domino's Web site each month.


Affina will send an auto-response to acknowledge receipt of the e-mail and then will respond within 24 hours using a combination of scripted responses and original text.


Affina, Peoria, IL, has been providing Domino's with traditional inbound call center services since 1996 and also provides postal mail response and fulfillment.


Separately, Affina recently signed a three-year contract to provide various call center and fulfillment services for Aiwa, Mahwah, NJ, a multinational electronics concern. The agreement extends a 17-year-old partnership between the two companies.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.