Affiliate Programs Easy to Begin

Share this article:
In response to the article on affiliate programs ("Affiliate Programs Secret to Net Marketing," Aug. 10), setting up an affiliate program is even easier than Joe Haedrich said. In the scenario he described, you still need to set up a Web site, promote it in order to get sites to sign up, and when they do, handle the activity, problems and questions that inevitably arise from sites in your network. It can become a full-time job for an active affiliate program.


We foresaw this problem more than 18 months ago and created the TransAct! network. We create banners and "offer pages." We place banners on thousands of sites that generate hundreds of thousands of impressions. We capture the leads and send them to our clients or their fulfillment houses. Our clients pay only a fixed per-lead cost.


Many of our clients are circulation managers and people who know little about setting up Web sites, nor do they have the time for that. So, we basically take their


direct mail pieces and convert them to an Internet lead generation program, all with no up-front investment in Web sites, software, hardware, programming or staff.


Irv Brechner


Director of marketing technology


ALC Interactive


Peterborough, NH
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?