Affiliate Marketing

Creative solutions from New England Lincoln Mercury Dealers, Camelback Resort, InStyler

November 09, 2009

Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing.
 

State taxes may impact affiliates across US

Cara Wood September 14, 2009

The Performance Marketing Alliance (PMA) is the latest organization to oppose state tax collection policy based on affiliate marketer location. The trade group announced support on September 2 for a pending New York Supreme Court lawsuit filed by Amazon.com and Overstock.com in July.
 

GSI Commerce acquires Pepperjam

Chantal Todé September 02, 2009

GSI Commerce has acquired certain assets of Internet marketing agency Pepperjam, which operates an affiliate marketing network and offers search engine marketing and online media planning. Nick Pahade, president of GSI Interactive, the firm's digital marketing services agency, said that GSI was also interested in acquiring Pepperjam for its affiliate network's transparency system, which provides advertisers with contact data and promotional methods.
 

EBay to pay affiliates differently

Chantal Todé August 20, 2009

EBay has introduced a new payment structure to its affiliate marketing program eBay Partner Network intended to more closely align payment to affiliates with the quality of traffic they drive to eBay. Quality Click Pricing is designed to further reward affiliates who drive incremental transactions on eBay and who send value buyers to the site.
 

Appozite launches CheapTweet Stores

Nathan Golia June 18, 2009

Social and e-commerce service provider Appozite has launched CheapTweet Stores, an extension of the company's existing CheapTweet service. DealTaker.com, Overstock.com and VacationRentals.com are partners in the initial launch of the platform, which aggregates Tweets with promotional offers under a company-specific header.
 

Microsoft's click fraud suit applauded by Internet advertisers

Lynne Miller June 18, 2009

The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.
 

Gaining greater returns from the grocery store

Lorne Schwartz, CEO, MEI Computer Technology Group Inc. June 03, 2009

Consumer packaged goods (CPG) manufacturers have been using trade funds for decades now in order to influence retailers and to collaborate on marketing programs that ultimately shape consumer behavior. The rise of store brands, complex and expensive demand data, regulatory issues, and an expanding marketing mix all combine to further complicate the process. Add to that a general lack of cooperation and common goals between suppliers and retailers, and trade promotions management starts to look like a pretty hairy problem.
 

New Microsoft engine Bing vies for SEM share

Nathan Golia June 01, 2009

On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars.
 

Act prompty on leads for better conversions

Sergio Alvarez, COO and founder, Ai Media Group May 29, 2009

There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in practical terms, very few advantages to waiting before acting on a lead — especially in a down economy. I would like to share three quick reasons why calling leads immediately will better serve your company.
 

How to use social media to grow your e-mail list

Morgan Stewart, director of research and strategy, ExactTarget May 26, 2009

As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and email as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer's Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.
 

In Circ: How to proceed with your digital strategy

Cara Wood May 18, 2009

Magazines and newspapers have had a bumpy ride along the road to digital expansion. Many are continuing to test new operational models - among them, the Financial Times, the Wall Street Journal and The New York Times. The latter had its own Tweeting reporters leak plans from an internal company meeting about the Times' ideas to pursue a paid membership model last week. However, true success stories with monetizing digital content in a sustainable way are few and far between.
 

Dealerships and franchises face unique search marketing challenges

Sharon Goldman May 18, 2009

When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.
 

Datran upgrades e-mail tool to support incremental revenue

Cara Wood May 15, 2009

Digital marketing technology provider Datran Media is rolling out its first cloud-based version of StormPost this week to clients including The Washington Times and MediaNews Group. The platform's fifth release automates the process of selling banner advertising within newsletters as well as improves the audience metric reporting due to client requests.
 

Creative gets ambitious with ad networks

Dianna Dilworth April 20, 2009

Marketers add location and behavioral targeting to their ad network mix.
 

Newspapers look to digital as print faces challenges

Dianna Dilworth, Lauren Bell March 20, 2009

Newspapers and magazines across the country are looking to build digital revenue sources as less money is being spent in print advertising. With digital news audiences growing, digital publishing is seeing a large takeoff, especially in larger markets.
 

Datran Media founder to depart, as company employs growth strategy

Dianna Dilworth March 05, 2009

Digital marketing services firm Datran Media is seeing some changes at the executive level in a move to scale the business for growth and expansion. The changes are a part of the company's strategy to grow the business from a start-up to a larger enterprise business, the objective that was at play when Datran chairman/CEO Patrick Vogt joined this past fall.
 

Webserts can work wonders for your ROI

January 05, 2009

Post-purchase offers in transactional e-mails offer companies connection to third-party customers, drive revenue and attract qualified customers. Four industry experts share their thoughts on webserts.
 

American Express, Delta continue partnership

Lauren Bell December 09, 2008

American Express Co. has extended its long-running SkyMiles partnership with Delta Airlines Inc. in a move calculated to increase the value of its credit cards and Membership Rewards program.
 

Integrate search across channels

December 08, 2008

Today, consistent campaigns across media are essential — and making the most out of search is key. Four experts share how to integrate organic and paid search into your plans.
 

Rich opportunities in niche media

December 01, 2008

Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts share their opinions.
 

Lead generation tactics that work

November 03, 2008

If you want to grow your e-mail databases or generate more online sales, lead generation is essential. Four experts sound off on the best way to maximize your return on investment.
 

There's more to search than just Google

Blake Suggs, account director, Range Online Media October 20, 2008

It's no secret that the words "search" and "Google" have become synonymous in many peoples' minds. Frankly, I find this is a bit disturbing. Sure, Google has the biggest audience, and yes, its interface is arguably the most streamlined and intuitive. But just because Google maintains a significantly larger market share and might be a bit easier for users than the other engines does not mean it's the best at everything — which is why I'm interested in what everyone else is doing better than Google.
 

E-mail list rental may fall out of favor

Dianna Dilworth October 13, 2008

Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based e-mail business-to-business lists, the highest-priced category with an October 2008 straight average price of $293/M, took the biggest hit, with a decrease of $12/M from last year.
 

Yahoo's APT aims to aggregate the Web

Mary Elizabeth Hurn September 26, 2008

Yahoo's latest platform, APT from Yahoo, began rolling out with its first publishers — the San Francisco Chronicle and San Jose Mercury News — last week.
 

Mobile and online ad networks expand during Ad Week

Dianna Dilworth September 24, 2008

Online giants Microsoft, Yahoo and AOL are taking advantage of Advertising Week in New York to release a host of new offerings. Microsoft struck its first mobile syndication deal in the US by forging a new partnership with CNBC.com, part of Microsoft's push to expand its mobile efforts in the US.
 

New online data company BlueKai strives for quality, privacy

Lauren Bell September 15, 2008

A new online data exchange, BlueKai, has launched with a mission to respect consumer privacy while providing targeted intent data. BlueKai partners with data sellers to gather anonymous shopping and research information, which it then auctions to advertisers, ad networks and publishers looking to place more targeted ads.
 

A field guide to SEM agency consolidation

Sara Holoubek September 15, 2008

As of last week, there is one less independent search engine marketing agency. IProspect, itself acquired in 2004 by Aegis Media's Isobar unit, picked up Range Online Media for an undisclosed amount. Despite years of insistence that big agencies "don't get it," consolidation continues to prove otherwise.
 

4 Tips: Getting the best results from online video marketing

Kevin McKeefery September 04, 2008

According to data from eMarketer, US spending on Internet video advertising is expected to grow to $4.3 billion by 2011 - and is currently the fastest growing segment of online display advertising. Four industry experts share tips on how to get the most from your online video campaign.
 

T-shirt search engine PleaseDressMe.com launches

Ellen Keohane September 04, 2008

PleaseDressMe.com, a new T-shirt search engine, launched on September 1. There is no easy way to search for specific T-shirts on the myriad sites that sell them, said AJ Vaynerchuk, a senior at Boston University who started the site with his brother Gary Vaynerchuk, a wine video blogger; and friend Joe Stump, a lead architect for Digg.com.
 

Hedge fund acquires Popular Club

Chantal Todé September 03, 2008

A hedge fund managed by Larry Nusbaum, the CEO of Ronco, has acquired direct selling brand Popular Club at a foreclosure sale from Direct Marketing Services Inc. (DMSI).
 

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