A&F Sales Rise 17%
Third-quarter highlights included an 85 percent jump in net sales for teen-targeted brand Hollister as well as the launch of Ruehl, a brand aimed at post-college consumers ages 22-30.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.