A&F Names Mokrynskidirect Manager of Retail File

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Mokrynskidirect, Hackensack, NJ, said yesterday that it was appointed list manager of the Abercrombie & Fitch Retail Buyers file.


The Abercrombie & Fitch Retail list has 3.2 million names in this 36-month file. The last-12-month buyer count is 2 million. The file is split evenly between male and female buyers and has an average sale of $75.


Selections include geography, recency, dollar and gender. Base price for the 12-month file is $105/M.


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