Aerospace, Defense Firms Will Launch Online Marketplace
The marketplace is expected to comprise more than 37,000 suppliers, hundreds of airlines and national governments.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.
The digital marketing veteran's retail career includes stops at Petco, Guitar Center, and Albertson's.