Aegis Communications Group Announces Sale of Elrick & Lavidge

Share this article:
Customer relationship management firm Aegis Communications Group has sold the business and assets of Elrick & Lavidge, its marketing research division, to a wholly owned U.S. subsidiary of Taylor Nelson Sofres plc, a marketing information group.


Aegis president/CEO Herman M. Schwarz said that in the company's review of Aegis' position in the customer relationship management sector, "We concluded that the core research offerings of our marketing research division were no longer strategic for the company.


"It also has become increasingly clear that the clients and employees of Elrick & Lavidge are best served with a company concentrated on marketing research," he said. "Our strategy is to focus on our core competency of delivering customer interaction solutions custom designed to improve service levels, reduce costs and increase revenue.


To this end, the Data Analytics Group that was housed in Elrick & Lavidge has not been included in this transaction and is now part of the core Aegis offering."


Marketing research operations will continue in Atlanta; Kansas City, KS; Westchester, IL; Clarksville, TN and Cincinnati.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.