Adzilla.com closes behavioral targeting business

Media Post has reported that Adzilla.com is closing down its behavioral targeting business after the government has been scrutinizing the whole space. While no legislation has been created, the industry has been under attack by Congress and various public interest groups who claim that tracking a person's behavior without an opt-out option may not be such a legal activity.

http://www.mediapost.com/publications/?fa=Articles.san&s=92204&Nid=48097&p=924488
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...