Direct Line Blog

Adzilla.com closes behavioral targeting business

Share this article:
Media Post has reported that Adzilla.com is closing down its behavioral targeting business after the government has been scrutinizing the whole space. While no legislation has been created, the industry has been under attack by Congress and various public interest groups who claim that tracking a person's behavior without an opt-out option may not be such a legal activity.

http://www.mediapost.com/publications/?fa=Articles.san&s=92204&Nid=48097&p=924488
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.