Adwords

News Byte: Google Introduces Consumer Ratings Annotations

News Byte: Google Introduces Consumer Ratings Annotations

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The search engine giant introduces a new concept that reinforces old values.

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

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The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.

Google enhances AdWords

Google enhances AdWords

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Google introduced two capabilities and enhanced an existing feature to its AdWords Product, said Richard Holden, a Google product management director. The optimized AdWords provides more precision via advanced targeting by zip code, enables advertisers to create a single ad for multiple locations and improves on the existing Advanced Location Targeting feature.

Google pays $500M to settle federal charges

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Google has forfeited $500 million to settle US Justice Department charges that it helped Canadian pharmacies target US consumers through its AdWords product. The ads resulted in the "unlawful importation" of prescription drugs, according to the Justice Department.

Twitter buys keyword management firm AdGrok

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Twitter has acquired keyword bid management platform AdGrok, the companies said May 31. AdGrok employees have joined Twitter's revenue engineering team, with plans to discontinue AdGrok's Google AdWords management product on June 30.

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