The search engine giant introduces a new concept that reinforces old values.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
Google introduced two capabilities and enhanced an existing feature to its AdWords Product, said Richard Holden, a Google product management director. The optimized AdWords provides more precision via advanced targeting by zip code, enables advertisers to create a single ad for multiple locations and improves on the existing Advanced Location Targeting feature.
Google has forfeited $500 million to settle US Justice Department charges that it helped Canadian pharmacies target US consumers through its AdWords product. The ads resulted in the "unlawful importation" of prescription drugs, according to the Justice Department.
Twitter has acquired keyword bid management platform AdGrok, the companies said May 31. AdGrok employees have joined Twitter's revenue engineering team, with plans to discontinue AdGrok's Google AdWords management product on June 30.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...