Adwise Receives $2.3 Million in Funding
Adwise has an Internet advertising network technology that enables Internet service providers to deliver targeted advertising directly to users, independent of the Web sites that users are viewing.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.