Adwise Receives $2.3 Million in Funding
Adwise has an Internet advertising network technology that enables Internet service providers to deliver targeted advertising directly to users, independent of the Web sites that users are viewing.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.