Adwise Receives $2.3 Million in Funding
Adwise has an Internet advertising network technology that enables Internet service providers to deliver targeted advertising directly to users, independent of the Web sites that users are viewing.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?