Advo's Rural Expansion Program Nears 5 Million

Share this article:
Advo Inc. said this week that its Rural Expansion targeted shared mail advertising program is slated to reach 5 million households by next month.


The monthly Rural Expansion program provides advertisers with coverage to areas of the United States previously accessible only via solo mail. It began 18 months ago with 3 million households. In January 2002, it reached 4 million households, and will grow next month to 5 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.