Advo's Fourth-Quarter Results Meet Expectations

Share this article:
Revenue for Advo Inc.'s fourth fiscal quarter, which ended Sept. 28, was $287.8 million, 0.6 percent higher than last year, the company said yesterday.


Diluted earnings per share for the quarter were 57 cents, in line with the company's previously updated expectations. For the full year, diluted earnings per share were $2.20, excluding a charge of 13 cents per share taken in the company's third fiscal quarter, and total revenue was $1.13 billion.


Advo's September monthly revenue growth of 10 percent was slightly higher than anticipated, and it offset weakness in the July-August period. The company's top 50 customers, which represent about 50 percent of revenue, were up 4 percent for the year, and grew at essentially the same rate in the fourth quarter.


Advo, Windsor, CT, said growth initiatives continue to perform well. For example, a new rural expansion program, additional mailing programs, and partnerships with newspapers achieved $57 million in revenue in fiscal 2002 and $16 million in the fourth quarter.


Advo's National Network Extension program grew 8 percent for the year. The performance of ANNE, combined with Advo's growth initiatives, increased the overall penetration of its advertising programs in the United States to 102 million homes, representing eight of every 10 U.S. households.


Additionally, in 2002 Advo expanded its network into Canada to provide customers with the ability to reach this important market.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.