How marketers can get real value from their brand advocates.
Marketers must identify advocates and turn them into evangelists. Here's how.
When it comes to customer loyalty, that is the ultimate question.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
What marketers need to know about Net Promoter Score.
The brands partner to promote safe driving in an integrated campaign
A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.
The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.