Advocacy

Beyond the Hype of Influence

Beyond the Hype of Influence

How marketers can get real value from their brand advocates.

Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

Will Your Customers Evangelize Your Brand?

Will Your Customers Evangelize Your Brand?

When it comes to customer loyalty, that is the ultimate question.

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

Are You Keeping Score?

Are You Keeping Score?

What marketers need to know about Net Promoter Score.

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

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The brands partner to promote safe driving in an integrated campaign

How a heavily nostalgic brand can (and should) evolve its story

How a heavily nostalgic brand can (and should) evolve its story

A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.

Keeping loyalty during the holiday season

Keeping loyalty during the holiday season

Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales

Put your social advocates to work for you

Put your social advocates to work for you

While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.

IAB challenges bill that could expand FTC's power

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The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...