How marketers can get real value from their brand advocates.
Marketers must identify advocates and turn them into evangelists. Here's how.
When it comes to customer loyalty, that is the ultimate question.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
What marketers need to know about Net Promoter Score.
The brands partner to promote safe driving in an integrated campaign
A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.
The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.
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As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.