Advocacy

Beyond the Hype of Influence

Beyond the Hype of Influence

How marketers can get real value from their brand advocates.

Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

Will Your Customers Evangelize Your Brand?

Will Your Customers Evangelize Your Brand?

When it comes to customer loyalty, that is the ultimate question.

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

Are You Keeping Score?

Are You Keeping Score?

What marketers need to know about Net Promoter Score.

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

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The brands partner to promote safe driving in an integrated campaign

How a heavily nostalgic brand can (and should) evolve its story

How a heavily nostalgic brand can (and should) evolve its story

A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.

Keeping loyalty during the holiday season

Keeping loyalty during the holiday season

Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales

Put your social advocates to work for you

Put your social advocates to work for you

While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.

IAB challenges bill that could expand FTC's power

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The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.