How marketers can get real value from their brand advocates.
Marketers must identify advocates and turn them into evangelists. Here's how.
When it comes to customer loyalty, that is the ultimate question.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
What marketers need to know about Net Promoter Score.
The brands partner to promote safe driving in an integrated campaign
A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.
The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...