How marketers can get real value from their brand advocates.
Marketers must identify advocates and turn them into evangelists. Here's how.
When it comes to customer loyalty, that is the ultimate question.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
What marketers need to know about Net Promoter Score.
The brands partner to promote safe driving in an integrated campaign
A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.
The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...