How marketers can get real value from their brand advocates.
Marketers must identify advocates and turn them into evangelists. Here's how.
When it comes to customer loyalty, that is the ultimate question.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
What marketers need to know about Net Promoter Score.
The brands partner to promote safe driving in an integrated campaign
A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.
The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.