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 Advocacy

Put your social advocates to work for you

Michelle de Haaff, CMO, Attensity January 01, 2011

While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.
 

IAB challenges bill that could expand FTC's power

November 04, 2009

The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.