Advo to Buy Internet Ad Vehicle

Share this article:
Cooperative coupon distributor Advo Inc., Windsor, CT, said yesterday that it agreed to acquire a controlling interest in Netserts.com, an advertising magazine dedicated to driving online traffic to Internet sites. The terms of the deal were not disclosed.


Netserts, which reaches 10 million households, will be distributed as a monthly advertising supplement dedicated to e-commerce as part of Advo's shared-mail package beginning in late April. In addition, Advo said it would work with Netserts.com to integrate print and online advertising.


Separately, Advo said its SuperCoups subsidiary has formally extended its online partnership with Internet-based coupon purveyor CoolSavings.com for a three-year period.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.