ADVO Third Quarter Results Show Continued Strength
This was the company's third consecutive quarter of improved results, Advo said.
Growth in total advertising piece volumes drove the revenue and profit results. Advo said total shared advertising pieces increased 4.1 percent over the prior year period. Pieces per package grew 4 percent, representing the second consecutive quarter of year-over-year growth in this statistic.
Pieces per package have now grown in each of the last 7 months. Revenue per piece was down 1.4 percent, and packages were up 0.1 percent, Advo said.