ADVO Third Quarter Results Show Continued Strength

Share this article:
Direct mailer Advo Inc., Windsor, CT, announced yesterday that revenue reached $289.7 million in its third quarter, increasing $8.7 million over the same period last year. Net income was $13.6 million, up $3.4 million.


This was the company's third consecutive quarter of improved results, Advo said.


Growth in total advertising piece volumes drove the revenue and profit results. Advo said total shared advertising pieces increased 4.1 percent over the prior year period. Pieces per package grew 4 percent, representing the second consecutive quarter of year-over-year growth in this statistic.


Pieces per package have now grown in each of the last 7 months. Revenue per piece was down 1.4 percent, and packages were up 0.1 percent, Advo said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.