Advo Revenue Grows 6%

Share this article:
Advo Inc.'s revenue for its fiscal second quarter ended March 27 was $304.3 million, up 6 percent over the prior-year quarter, the direct marketing company reported last week.


Advo, Windsor, CT, said this was achieved despite a grocery-clerk strike in Southern California, which ended in March. Advo estimated losing $3 million in revenue from Southern California grocers reducing their ad budgets.


Advo's advertising piece volumes grew 8.1 percent over the prior-year quarter, to 7.4 billion, and pieces per package grew 5.1 percent.


Total shared packages distributed were up 2.9 percent. Revenue per piece was down 1.8 percent, based on continued strong demand in lighter-weight and lower-price-point products as well as declines in the weights of advertising circulars due to the grocery strike.


"We are beginning to see revenues accelerate since the resolution of the California grocery strike," Advo chairman/CEO Gary Mulloy said. "This gives us confidence that our business will show continuing strength in the second half of our fiscal year."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.