ADVO Offers Name Append
Through a partnership with Equifax Marketing Services, Atlanta, name data will be appended to the ADVO Residential Database on a bimonthly basis for marketers interested in personalizing mailings to the file.
ADVO Data by Name is priced at $18.50/M.
The ADVO Residential Database contains 127 million consumer households.
For more information, contact Lori Gusz, senior account group manager at ALC, at 800/695-0957 or firstname.lastname@example.org.