Advo Lowers Q3, Yearend Forecast

Share this article:
Direct mail marketer Advo Inc., Windsor, CT, lowered its revenue and profit expectations through the remainder of the 2002 fiscal year The company said the lower projections were due to softness in mail volumes and slower than anticipated growth in the third quarter.


The company expects third quarter revenue of $278 million to $280 million, down slightly from $281.8 million last year. Net income is projected to be $12 million to $13 million, excluding special charges, versus $13.5 million last year.


Revenue for the fourth quarter is expected to be $290 million to $295 million, up slightly from $286.1 million last year, and revenue is expected to be $13 million to $14 million. Yearend revenue is expcted to be the same or slightly lower than last year's 1.1 billion.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.