Advo Launches Consumer Web Site

Share this article:
Direct marketing firm Advo Inc. last week announced the launch of ShopWise.com, a new consumer Web site that complements its direct mail service. Advo delivers Shopwise brand postcards to 60 million households every week. Shopwise.com gives Advo clients the ability to target consumers online with product and service offers. Advo tapped Eversave.com for the technology and infrastructure to power its Web site. Permission-based back-end technology will be tailored to individual customers' ZIP codes to give retailers the ability to tailor offers to consumer shopping preferences and geographical locations.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.