ADVO Introduces List for Newly Built Homes

Share this article:
ADVO Inc. has launched a new construction mailing list of 2 million addresses for people who have moved into newly constructed homes, the Windsor, CT, company said yesterday.


According to ADVO, residents moving into newly built homes spend three times more than the average family during the first nine months.


The file is updated with up to 40,000 new addresses weekly, and mailers can purchase addresses by the week. The base price is $75/M.


ADVO suggests this file for offers such as home improvement, hardware, furniture, electronics, kitchen, bath and garden. The file is available through ADVO's list manager, American List Counsel, Princeton, NJ.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.