ADVO Helps Recover 22 Missing Children in 30 Months

Share this article:
ADVO's "America's Looking for Its Missing Children" program helped the National Center for Missing & Exploited Children recover 22 children in the past 30 months, the Windsor, CT, direct mail company said yesterday.


Leads for the program are generated by the ADVO ShopWise Have You Seen Me? card. ADVO created the program in 1985 in partnership with the center and the U.S. Postal Service. ADVO's program reaches up to 85 million households weekly.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.