ADVO Extends L.A. MediaNews Alliance

Share this article:
ADVO, Windsor, CT, said that it extended its newspaper insert alliance with MediaNews Group Inc. in the Los Angeles area this month.


The new agreement is for joint distribution of advertising inserts to consumers in the Los Angeles market on Thursdays and Fridays. MediaNews' Los Angeles Newspaper Group will merge its promotional inserts with ADVO's ShopWise advertising package for eight newspapers' subscribers. Non-subscribers will receive packages in their mailboxes.


In August 2003, the two firms began their first L.A. alliance with a midweek program. The Los Angeles Newspaper Group consists of The Los Angeles Daily News, Long Beach Press Telegram, San Gabriel Valley Tribune, Pasadena Star-News, Whittier Daily News, San Bernardino Sun, Redlands Daily Facts and Inland Valley Daily Bulletin.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.