ADVO Explores MailCoups Options
Advo said MailCoups presently contributes 1.5 percent of its revenues. The subsidiary has 95 employees and 56 franchisees.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.