ADVO Explores MailCoups Options
Advo said MailCoups presently contributes 1.5 percent of its revenues. The subsidiary has 95 employees and 56 franchisees.
5 ways marketers can prepare for possible data breaches.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.