ADVO Explores MailCoups Options
Advo said MailCoups presently contributes 1.5 percent of its revenues. The subsidiary has 95 employees and 56 franchisees.
First published in the early days of the Web, Arthur Middleton Hughes's "Strategic Database Marketing" remains a bible for direct marketers.
100% viewability is quite the myth.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.