ADVO Explores MailCoups Options

Share this article:
Advo is exploring strategic opportunities related to the company's wholly owned MailCoups Inc. subsidiary, the company said yesterday. MailCoups is a franchise co-op direct mail company that produces and distributes coupon offers for small business owners under the SuperCoups name.


Advo said MailCoups presently contributes 1.5 percent of its revenues. The subsidiary has 95 employees and 56 franchisees.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.