Advertising.com Debuts Pre-Roll Video Advertising Network
The network from the Baltimore company lets video-enabled publishers supplement and streamline their video inventory. It also will offer advertisers premium pre-roll placements on a mass scale, the company said.
Advertising.com partnered with comScore Media Metrix to provide custom research and view-based reporting for video campaigns. Advertisers will receive analytical information on the reach and frequency of their pre-roll placements, the demographics of those seeing the campaign, the Web sites visited and the brand impact of such efforts.
Market researcher eMarketer claims online advertising revenue will cross $1 billion in a couple of years. This advertising will sit alongside the growing inventory of streaming video content that offers a near-television-like experience for online consumers.