Advertising.com Debuts Pre-Roll Video Advertising Network

Share this article:
AOL's Advertising.com Inc. introduced a new video advertising network that simplifies the video campaign execution process for advertisers and agencies by clubbing together ad buys and creative requirements.


The network from the Baltimore company lets video-enabled publishers supplement and streamline their video inventory. It also will offer advertisers premium pre-roll placements on a mass scale, the company said.


Advertising.com partnered with comScore Media Metrix to provide custom research and view-based reporting for video campaigns. Advertisers will receive analytical information on the reach and frequency of their pre-roll placements, the demographics of those seeing the campaign, the Web sites visited and the brand impact of such efforts.


Market researcher eMarketer claims online advertising revenue will cross $1 billion in a couple of years. This advertising will sit alongside the growing inventory of streaming video content that offers a near-television-like experience for online consumers.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.