Advertising.com Debuts Ad Spending Tool

Share this article:
Pay-for-performance ad network Advertising.com introduced a tool yesterday that lets advertisers adjust their spending across various ad vehicles including e-mail, search, affiliate and Web site campaigns.


With AdBid, advertisers adjust the amount they are willing to spend to generate leads, without going to each publisher or service provider. The tool builds off Advertising.com's AdLearn technology, which gauges campaign success rates and adjusts placements based on performance.


The company said AdBid would let advertisers adjust campaigns daily based on their tracking of results against the campaign's goals. The tool estimates the volume changes that would result from different budgets.


"The idea is how do you provide an easier, more flexible experience for your advertisers," said Scott Ferber, chief executive of Advertising.com, Baltimore. "One of the biggest issues an advertiser ever faces is price negotiations, and all the headaches associated with changing your contract. We provide the tools necessary to let advertisers make their own changes to the contract."


Advertising.com offers advertisers and agencies a performance-based ad network, allowing them to pay for leads instead of ad impressions.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.