Advertising

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

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The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

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Programmatic advertising appears to be stronger than ever

Striking Matches with MaxPoint

Striking Matches with MaxPoint

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The CRM and matching software vendor catalyses audiences for the marketing eco-system

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

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How the professional basketball team uses data and segmentation to target the right fans

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

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Content is selling. Especially when it's FTC compliant, and runs for several months.

Facebook Instant Articles Flopping for Publishers

Facebook Instant Articles Flopping for Publishers

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Is the party over for Instant Articles?

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

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Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

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North Memorial health is evolving its branding to empower patients/customers

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

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Marketing leaders break down the best ways to approach ad placement

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

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McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

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George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

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Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

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Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

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The risk of firing ads into Audience Network's black hole may be significant

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

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We asked four digital agencies about best practices in putting campaigns together — and executing

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

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Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

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Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

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People hating and avoiding ads isn't new, but marketers caring about it is.

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

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One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

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Facebook is adding news muscle to its senior team, but it looks like a commercial move

Setting Free the Data

Setting Free the Data

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There's no longer any reason for publishers and agencies to hold data hostage

Setting Free the Data

Setting Free the Data

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There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

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Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

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New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

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Facebook's recent missteps has many in the industry looking hard at video metrics

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Company of the Week

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