Skimlinks finds opportunities beyond affiliate marketing and branded content
A tool will tag sponsored posts, and provide brands and influencers with access to analytics.
Even in the age of AI, there's still a place for the traditional focus group
A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls
Experts agree ads should relevant and non-intrusive: But should Google be the enforcer?
The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions
Programmatic advertising appears to be stronger than ever
The CRM and matching software vendor catalyses audiences for the marketing eco-system
How the professional basketball team uses data and segmentation to target the right fans
Content is selling. Especially when it's FTC compliant, and runs for several months.
Is the party over for Instant Articles?
Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.
North Memorial health is evolving its branding to empower patients/customers
Marketing leaders break down the best ways to approach ad placement
The vote to overturn FCC regulations may not be as good for marketers as you think.
McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.
George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space
Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.
Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience
Stephen Upstone of LoopMe on the objectives and execution of video advertising
The risk of firing ads into Audience Network's black hole may be significant
We asked four digital agencies about best practices in putting campaigns together — and executing
DoubleVerify authenticates digital environments for brand safety
Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.
Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing
It's time to pay attention
People hating and avoiding ads isn't new, but marketers caring about it is.
Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one
One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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