Advertising

Creating a Marketing Mix Model for a Better Marketing Budget: Analytics Corner

Creating a Marketing Mix Model for a Better Marketing Budget: Analytics Corner

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Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how

The Omnichannel Solution: One Platform to Rule Them All

The Omnichannel Solution: One Platform to Rule Them All

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4C aims at providing insight across campaign performance on all-channels in an easily accessed, self-serve package

Google On Guard Against Ad Blocking

Google On Guard Against Ad Blocking

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If you want to withhold your online content from visitors using ad blockers, or make them pay — or simply know when ads are being blocked — Google plans to have you, and the World Wide Web — covered

Cryptocurrency: Maybe It Isn't So Cool Any More

Cryptocurrency: Maybe It Isn't So Cool Any More

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Crypto may not work long-term as a currency, thanks to volatility and fraud concern issues. But the blockchain technology on which it relies might be here to stay

Advertising Gets More Inclusive

Advertising Gets More Inclusive

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Surveys show brands striving to increase diversity in advertising images. But they still have a way to go

An Attitude Adjustment for Advertising

An Attitude Adjustment for Advertising

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Mad Men are yesterday's men. #TimesUp impacts the advertising industry

One On One: Mobile Advertising With Maggie Mesa, OpenX

One On One: Mobile Advertising With Maggie Mesa, OpenX

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Exploring the challenges (and opportunities) advertisers face in the mobile age

Givewith Aims To Improve Social Impact Through Digital Advertising

Givewith Aims To Improve Social Impact Through Digital Advertising

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CBS EcoMedia CEO Paul Polizzotto's latest company wants to make donating to nonprofits easier

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

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Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

Google-backed Navigation App Introduces Waze Local, the Answer to Small Business Prayers

Google-backed Navigation App Introduces Waze Local, the Answer to Small Business Prayers

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If you're a small businesses looking to reach the biggest possible audience, the Waze community stands tall and ready

LinkedIn Advertising: A Breakdown For B2B Marketers

LinkedIn Advertising: A Breakdown For B2B Marketers

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A breakdown of the basics behind LinkedIn advertising for B2B marketers

The Monday Stack: Voices From The Bay

The Monday Stack: Voices From The Bay

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Sitting down with Pebblepost and LeanData in San Francisco; plus acquisition and ad fraud news

The Ad Blocker Arms Race

The Ad Blocker Arms Race

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Academic research finds invisible anti-ad blocker code at work

Does Quality Content Matter in Digital Advertising?

Does Quality Content Matter in Digital Advertising?

To survive in a data-centric, digital world, we need to contemplate true value

Ramping Up for Advanced Television

Ramping Up for Advanced Television

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TiVo joined the conversation about advanced TV at this year's RampUp

Here's Why Facebook Banned Cryptocurrency Ads

Here's Why Facebook Banned Cryptocurrency Ads

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Facebook recently banned ads linked to certain financial practices and services, such as initial coin offerings and cryptocurrencies

Want An Award-Winning Social Campaign? It's All About Timing

Want An Award-Winning Social Campaign? It's All About Timing

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Facebook and Twitter are two totally different playing fields

The Wednesday Stack: 10 Million TV Sets

The Wednesday Stack: 10 Million TV Sets

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Connecting TV to digital, connecting cars to insurers, connecting social to reviews

Facebook Streamlines Ad Metrics

Facebook Streamlines Ad Metrics

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Facebook moves to educate clients in consistent use of ad metrics, and junks some old metrics along the way

4 AdTech Trends to Adopt in 2018

4 AdTech Trends to Adopt in 2018

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Here are four adtech trends you need to know

Add a Dose of AI for Better Health Marketing

Add a Dose of AI for Better Health Marketing

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Bringing programmatic precision to healthcare marketing, while remaining privacy compliant

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

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CEO and co-founder of Boston-based Nanigans talks digital ad strategy

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

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How marketing leaders have tweaked their digital advertising strategies

USA Today Names Top 5 Super Bowl LII Ads

USA Today Names Top 5 Super Bowl LII Ads

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Tom Brady might have lost big time, but Amazon, Eli Manning, and Budweiser emerged as the champions of advertising's biggest night

A Blessing, A Curse: Inside MVMT's Digital Ad Strategy

A Blessing, A Curse: Inside MVMT's Digital Ad Strategy

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With great data comes great responsibility

Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

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Ikea might have just won the award for weirdest promotion in history

Amazon Sets Sights On Advertising, Google

Amazon Sets Sights On Advertising, Google

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Reports suggest Amazon is exploring new ways to compete in the digital ad space

Focus on Key Moments for Social Advertising Success

Focus on Key Moments for Social Advertising Success

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Using trigger events and targeting to make social ads more effective

Clinch, Facebook to Recreate the Narrative on Video Advertising

Clinch, Facebook to Recreate the Narrative on Video Advertising

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Creative video personalization firm, Clinch, predicts a major a market shift. Programmatic advertising and video—at least in the advertising world—is the new King.

Music and Massages: Voices from Dreamforce #3

Music and Massages: Voices from Dreamforce #3

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Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts

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