Advertising

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

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Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

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Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

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The risk of firing ads into Audience Network's black hole may be significant

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

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We asked four digital agencies about best practices in putting campaigns together — and executing

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

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Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

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Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

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People hating and avoiding ads isn't new, but marketers caring about it is.

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

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One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

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Facebook is adding news muscle to its senior team, but it looks like a commercial move

Setting Free the Data

Setting Free the Data

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There's no longer any reason for publishers and agencies to hold data hostage

Setting Free the Data

Setting Free the Data

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There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

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Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

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New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

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Facebook's recent missteps has many in the industry looking hard at video metrics

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

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Tapad is using cross-device ID technology to help marketers engage with real people

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

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Tapad is using cross-device ID technology to help marketers engage with real people

Bridging the Creative Gap

Bridging the Creative Gap

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There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

Twitter's Bad Press Isn't Deterring Advertisers

Twitter's Bad Press Isn't Deterring Advertisers

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Brands are still doing business on the platform, despite its ailing public image.

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

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Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

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The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics

Where Do You Look When You Look At An Ad?

Where Do You Look When You Look At An Ad?

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A neuroscience solution for those wandering eyes

Cartoon: The Content Challenge

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Great content, but stretch it out

A Pay-for-Performance Platform for Marketers

A Pay-for-Performance Platform for Marketers

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ReFuel4 gives SMBs access to self-service creative and optimization tools

Cartoon: A Resistant Strain

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Imagine immunity to ads going...well, viral

Cartoon: "X" it Away if You Can

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How can we make advertisers understand how annoying this is?

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