Advertising

Focus on Key Moments for Social Advertising Success

Focus on Key Moments for Social Advertising Success

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Using trigger events and targeting to make social ads more effective

Clinch, Facebook to Recreate the Narrative on Video Advertising

Clinch, Facebook to Recreate the Narrative on Video Advertising

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Creative video personalization firm, Clinch, predicts a major a market shift. Programmatic advertising and video—at least in the advertising world—is the new King.

Music and Massages: Voices from Dreamforce #3

Music and Massages: Voices from Dreamforce #3

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Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts

With Q3 Snap Shares Down, Now Could Be the Time to Buy Ad Space

With Q3 Snap Shares Down, Now Could Be the Time to Buy Ad Space

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Marketers shouldn't invest too much activity into Snapchat, but the platform is still a hotspot for advertisers

Where Your Digital Ads Are At

Where Your Digital Ads Are At

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Pixel tracking can help brands know where their ads are ending up

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

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Our weekly column on marketing tech and ops

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

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Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

LinkedIn Extends Ad Reach

LinkedIn Extends Ad Reach

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Introducing Audience Network, LinkedIn enables greater reach for advertisers

Cartoon: Bots on the March

Cartoon: Bots on the March

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The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

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Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

One on One: Kym Frank on the OOH Eco-System

One on One: Kym Frank on the OOH Eco-System

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Kym Frank of Geopath on how data helps track and serve the audience for OOH

These 10 Brands Saw Most Improvement in Social Conversation Over Last Year

These 10 Brands Saw Most Improvement in Social Conversation Over Last Year

Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

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Google's VR push goes beyond the YouTube initiative we reported last week

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

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Bryan Melmed of Exponential explains how data supports customized, relevant messaging

A Marketer's Guide to Fall 2017 Network TV

A Marketer's Guide to Fall 2017 Network TV

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

Editorial? Advertising? Call it "Comtent"

Editorial? Advertising? Call it "Comtent"

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Skimlinks finds opportunities beyond affiliate marketing and branded content

Instagram is Adding Transparency to Influencer Marketing

Instagram is Adding Transparency to Influencer Marketing

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A tool will tag sponsored posts, and provide brands and influencers with access to analytics.

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

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Even in the age of AI, there's still a place for the traditional focus group

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

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A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Google Chrome to Ride Shotgun on Unacceptable Ads

Google Chrome to Ride Shotgun on Unacceptable Ads

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Experts agree ads should relevant and non-intrusive: But should Google be the enforcer?

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

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The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

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Programmatic advertising appears to be stronger than ever

Striking Matches with MaxPoint

Striking Matches with MaxPoint

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The CRM and matching software vendor catalyses audiences for the marketing eco-system

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

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How the professional basketball team uses data and segmentation to target the right fans

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

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Content is selling. Especially when it's FTC compliant, and runs for several months.

Facebook Instant Articles Flopping for Publishers

Facebook Instant Articles Flopping for Publishers

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Is the party over for Instant Articles?

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

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Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

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North Memorial health is evolving its branding to empower patients/customers

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