A breakdown of the basics behind LinkedIn advertising for B2B marketers
Sitting down with Pebblepost and LeanData in San Francisco; plus acquisition and ad fraud news
Academic research finds invisible anti-ad blocker code at work
To survive in a data-centric, digital world, we need to contemplate true value
TiVo joined the conversation about advanced TV at this year's RampUp
Facebook recently banned ads linked to certain financial practices and services, such as initial coin offerings and cryptocurrencies
Facebook and Twitter are two totally different playing fields
Connecting TV to digital, connecting cars to insurers, connecting social to reviews
Facebook moves to educate clients in consistent use of ad metrics, and junks some old metrics along the way
Here are four adtech trends you need to know
Bringing programmatic precision to healthcare marketing, while remaining privacy compliant
CEO and co-founder of Boston-based Nanigans talks digital ad strategy
How marketing leaders have tweaked their digital advertising strategies
Tom Brady might have lost big time, but Amazon, Eli Manning, and Budweiser emerged as the champions of advertising's biggest night
With great data comes great responsibility
Ikea might have just won the award for weirdest promotion in history
Reports suggest Amazon is exploring new ways to compete in the digital ad space
Using trigger events and targeting to make social ads more effective
Creative video personalization firm, Clinch, predicts a major a market shift. Programmatic advertising and video—at least in the advertising world—is the new King.
Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts
Marketers shouldn't invest too much activity into Snapchat, but the platform is still a hotspot for advertisers
Pixel tracking can help brands know where their ads are ending up
Our weekly column on marketing tech and ops
A staggering range of ideas and topics were aired at Advertising Week
Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)
Introducing Audience Network, LinkedIn enables greater reach for advertisers
The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which
Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing
Kym Frank of Geopath on how data helps track and serve the audience for OOH
Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.
Company of the Week
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