Our weekly column on marketing tech and ops
A staggering range of ideas and topics were aired at Advertising Week
Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)
Introducing Audience Network, LinkedIn enables greater reach for advertisers
The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which
Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing
Kym Frank of Geopath on how data helps track and serve the audience for OOH
Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.
Google's VR push goes beyond the YouTube initiative we reported last week
Bryan Melmed of Exponential explains how data supports customized, relevant messaging
The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.
Skimlinks finds opportunities beyond affiliate marketing and branded content
A tool will tag sponsored posts, and provide brands and influencers with access to analytics.
Even in the age of AI, there's still a place for the traditional focus group
A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls
Experts agree ads should relevant and non-intrusive: But should Google be the enforcer?
The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions
Programmatic advertising appears to be stronger than ever
The CRM and matching software vendor catalyses audiences for the marketing eco-system
How the professional basketball team uses data and segmentation to target the right fans
Content is selling. Especially when it's FTC compliant, and runs for several months.
Is the party over for Instant Articles?
Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.
North Memorial health is evolving its branding to empower patients/customers
Marketing leaders break down the best ways to approach ad placement
The vote to overturn FCC regulations may not be as good for marketers as you think.
McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.
George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space
Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.
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