Advertising

Facebook Has Won The Mobile War

Facebook Has Won The Mobile War

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Excellent mobile results validates Zuckerberg's 2012 company crisis

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

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Telecom looking to futureproof its business

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

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Some considerations for brands on the potential future of mobile advertising.

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

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Now comes the hard part.

Getting Candid About Ad Blockers

Getting Candid About Ad Blockers

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We discuss some of our own ad blocking experiences during a Facebook Live stream.

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

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How publishers and advertisers can connect to do better marketing

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

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Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

Tracking the Ad Blocking Discussion

Tracking the Ad Blocking Discussion

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Nine articles over the last 12 months that show how the ad blocking conversation has changed.

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

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Another step in the fight against the multi-billion-dollar problem

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

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Interest-based targeting enters a predictable, new world

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

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Snapchat grows up, gives advertisers what they need

Spotlight On: Instagram

Spotlight On: Instagram

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Double-edged sword: new tools boost business functions, but could lead to organic reach decline

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

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Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

How to make programmatic less problematic

How to make programmatic less problematic

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Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Spotlight On: The NewFronts Continue Quest for Digital Dollars

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A week of high-cost events where media brands hope to attract advertisers' digital dollars

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

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As exciting as it is, marketers should probably give VR some space before charging forth.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

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Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Why Millennials Block Ads

Why Millennials Block Ads

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It's more about their disdain for bad browser experiences than a dislike of digital advertising.

Matt Rosenberg is ChoiceStream's New CMO

Matt Rosenberg is ChoiceStream's New CMO

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The former Hollywood marketer is hired to punch up the story of data-informed programmatic buying.

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

More Ad Impressions Occur After the Purchase

More Ad Impressions Occur After the Purchase

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More than half of tech ads are served to consumers who've already made a purchase.

747 Million Good Reasons to Fix Your CX Now

747 Million Good Reasons to Fix Your CX Now

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That was the size of the fine Bank of America paid to the Consumer Financial Protection Bureau for deceptive marketing. Is the CFPB a model that will be replicated?

Internet Ad Revenues Grow 19 Percent

Internet Ad Revenues Grow 19 Percent

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Plus, mobile revenues jump 54%.

The Internet is a Harsh Mistress for Advertisers

The Internet is a Harsh Mistress for Advertisers

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Web users employing ad blockers have grown nine-fold in just five years. So what're you gonna do about it, marketers?

The Internet is a Harsh Mistress for Advertisers

The Internet is a Harsh Mistress for Advertisers

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Web users employing ad blockers have grown nine-fold in just five years. So what're you gonna do about it, marketers?

Top Lessons From Advertising Week

Top Lessons From Advertising Week

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Here's a don't-miss list of some of the prevailing insights, trends, and advice from #AWXII.

Where's the Digital Diversity?

Where's the Digital Diversity?

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Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.

The Merger of Ad Tech & Mar Tech

The Merger of Ad Tech & Mar Tech

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More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.

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