Advertising

Matt Rosenberg is ChoiceStream's New CMO

Matt Rosenberg is ChoiceStream's New CMO

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The former Hollywood marketer is hired to punch up the story of data-informed programmatic buying.

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

More Ad Impressions Occur After the Purchase

More Ad Impressions Occur After the Purchase

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More than half of tech ads are served to consumers who've already made a purchase.

747 Million Good Reasons to Fix Your CX Now

747 Million Good Reasons to Fix Your CX Now

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That was the size of the fine Bank of America paid to the Consumer Financial Protection Bureau for deceptive marketing. Is the CFPB a model that will be replicated?

Internet Ad Revenues Grow 19 Percent

Internet Ad Revenues Grow 19 Percent

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Plus, mobile revenues jump 54%.

The Internet is a Harsh Mistress for Advertisers

The Internet is a Harsh Mistress for Advertisers

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Web users employing ad blockers have grown nine-fold in just five years. So what're you gonna do about it, marketers?

The Internet is a Harsh Mistress for Advertisers

The Internet is a Harsh Mistress for Advertisers

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Web users employing ad blockers have grown nine-fold in just five years. So what're you gonna do about it, marketers?

Top Lessons From Advertising Week

Top Lessons From Advertising Week

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Here's a don't-miss list of some of the prevailing insights, trends, and advice from #AWXII.

Where's the Digital Diversity?

Where's the Digital Diversity?

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Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.

The Merger of Ad Tech & Mar Tech

The Merger of Ad Tech & Mar Tech

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More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.

Six Lessons Marketers Can Learn From Big Bird

Six Lessons Marketers Can Learn From Big Bird

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This eight-foot-tall feathery friend is pretty wise for a six-year-old.

Study: TV Directs People to More Direct Channels

Study: TV Directs People to More Direct Channels

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People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.

Marketers Aim to Take a Bite Out of Apple Ad Blocking

Marketers Aim to Take a Bite Out of Apple Ad Blocking

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Apple is satisfying the hunger of ad-weary mobile users, but the move is making some marketers sick to their stomachs.

Adobe Unveils New Ad Platform

Adobe Unveils New Ad Platform

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The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Mobile Ad Revenue Soared in 2014

Mobile Ad Revenue Soared in 2014

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Mobile advertising revenue surged globally 64.8% to $31.9 billion in 2014 from $19.3 billion in 2013.

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

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Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

Adblocking Tools Are Gaining Popularity

Adblocking Tools Are Gaining Popularity

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198 million people currently use adblocking tools—costing publishers more than $21.8 billion in lost revenue.

Marketers Are Communicators, So Act Like It

Marketers Are Communicators, So Act Like It

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Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

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Data-driven marketers are impressed with the lead-generation ad device, now in test.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

How to Win on Social Media

How to Win on Social Media

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Turns out emotional messages on social media are the way to followers' hearts—and wallets.

AdRoll Announces the Release of Prospecting

AdRoll Announces the Release of Prospecting

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IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.

IAB: Internet Ad Spend Reaches 'Historic' Levels

IAB: Internet Ad Spend Reaches 'Historic' Levels

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First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.

Mobile Video Ad Spend Is Growing, Despite Qualms

Mobile Video Ad Spend Is Growing, Despite Qualms

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According to eMarketer, U.S. mobile video advertising will grow more than 70% to $2.62 billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

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Retailers will account for more than a fifth of that, followed by automotive and financial services.

Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

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Retailers will account for more than a fifth of that, followed by automotive and financial services.

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

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Retailigence keeps tabs on product availability at more than two million stores.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...