Advertising

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

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Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

Don't Disrupt—Get Relevant With Advertising

Don't Disrupt—Get Relevant With Advertising

Native advertising captivates customers by selling in context.

The Hammer-Throwing Big Brother of All Super Bowl Ads

The Hammer-Throwing Big Brother of All Super Bowl Ads

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Before social media, before viral videos, before the Apple Macintosh (which this spot introduced), was Apple's "1984," the first Super Bowl ad to be bigger than the game. Here's its story.

Chrysler CMO: Targeting Drives the Business

Chrysler CMO: Targeting Drives the Business

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Olivier Francois suggests Will Ferrell got his start as Durango's spokesperson in a hotel room on a snowy day in Michigan.

Advertising Week: "The Foundation Is the Analytics"

Advertising Week: "The Foundation Is the Analytics"

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Adobe's Director of Product Marketing Advertising Solutions breaks down the role of analytics in the ad space.

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.

Companies Set to Increase Spending on Digital Marketing

Companies Set to Increase Spending on Digital Marketing

On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.

Grab the Tablet, Honey. Modern Family's On

Grab the Tablet, Honey. Modern Family's On

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The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.

Newspapers torn up over USPS, Valassis agreement

Newspapers torn up over USPS, Valassis agreement

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Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.

Phelps: Former Olympian turns high-end model

Phelps: Former Olympian turns high-end model

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Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign.

Google, still defiant, owes $22.5m in FTC privacy settlement

Google, still defiant, owes $22.5m in FTC privacy settlement

The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.

Businesses liable for all false Facebook comments

Businesses liable for all false Facebook comments

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Brands: Be cautious. Eevery post on your Facebook page counts as advertising, according the Advertising Standards Board in Australia.

MediaMind to partner with Omnicom Media Group

MediaMind to partner with Omnicom Media Group

Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.

Facebook ads around 84% of total revenue

Facebook ads around 84% of total revenue

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Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year.

The London brand police

The London brand police

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If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place.

Cox widens political advertising reach with Gannett partnership

Cox widens political advertising reach with Gannett partnership

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Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.

IC Places hires ApFormance to optimize website

IC Places hires ApFormance to optimize website

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IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.

Hearst Digital Media to launch ad exchange

Hearst Digital Media to launch ad exchange

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Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.

The Xbox Kinect is watching you

The Xbox Kinect is watching you

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Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.

AirG launches ad targeting capabilities

AirG launches ad targeting capabilities

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AirG, a Canadian-based mobile entertainment company, announced the launch of airG Targeting on June 14, a set of 14 parameters designed to help mobile advertisers reach relevant, specific audiences.

Sharethrough launches video search engine

Sharethrough launches video search engine

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Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.

POM Wonderful fires back at FTC

POM Wonderful fires back at FTC

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POM Wonderful fires back at FTC with new advertising campaign.

Ned Brody named CEO of Advertising.com

Ned Brody named CEO of Advertising.com

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AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.

Gap launches digital and social campaign

Gap launches digital and social campaign

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Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.

Sears personalizes with hyper-local e-commerce sites

Sears personalizes with hyper-local e-commerce sites

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Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.

Facebook launches marketing developer program

Facebook launches marketing developer program

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Facebook debuted its Preferred Marketing Developer (PMD) program, designed to help brands find providers of marketing software and services, vetted by the social network, that can help them develop and deploy Facebook marketing campaigns, PMD Manager John Yi wrote on the company's developer blog.

SAP takes b-to-c approach to b-to-b marketing campaign

SAP takes b-to-c approach to b-to-b marketing campaign

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Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.

Triton Digital launches targeted mobile advertising platform

Triton Digital launches targeted mobile advertising platform

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Triton Digital, a digital services provider for radio, launched an advertising platform designed to allow companies to target a mobile-only audience and monetize content, said Patrick Reynolds, EVP of marketing at Triton Digital.

Yahoo sues Facebook for patent infringement

Yahoo is suing Facebook for allegedly infringing on 10 patents, according to a complaint filed on Mar. 12 with the U.S. District Court in San Jose, California. Four of the patents in question relate to methods and technology for advertising, while others relate to privacy, customizing user experiences, social networking and instant messaging.

Allstate's CMO resigns

Mark LaNeve, the CMO of Allstate, has resigned for "personal reasons," Paul Marrone, Allstate's director of media relations and issue management confirmed to Direct Marketing News. LaNeve was responsible for the insurance provider's "Mayhem" advertising campaign.

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