Advertising

Tracking the Ad Blocking Discussion

Tracking the Ad Blocking Discussion

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Nine articles over the last 12 months that show how the ad blocking conversation has changed.

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

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Another step in the fight against the multi-billion-dollar problem

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

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Interest-based targeting enters a predictable, new world

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

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Snapchat grows up, gives advertisers what they need

Spotlight On: Instagram

Spotlight On: Instagram

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Double-edged sword: new tools boost business functions, but could lead to organic reach decline

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

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Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

How to make programmatic less problematic

How to make programmatic less problematic

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Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Spotlight On: The NewFronts Continue Quest for Digital Dollars

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A week of high-cost events where media brands hope to attract advertisers' digital dollars

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

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As exciting as it is, marketers should probably give VR some space before charging forth.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

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Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Why Millennials Block Ads

Why Millennials Block Ads

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It's more about their disdain for bad browser experiences than a dislike of digital advertising.

Matt Rosenberg is ChoiceStream's New CMO

Matt Rosenberg is ChoiceStream's New CMO

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The former Hollywood marketer is hired to punch up the story of data-informed programmatic buying.

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

More Ad Impressions Occur After the Purchase

More Ad Impressions Occur After the Purchase

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More than half of tech ads are served to consumers who've already made a purchase.

747 Million Good Reasons to Fix Your CX Now

747 Million Good Reasons to Fix Your CX Now

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That was the size of the fine Bank of America paid to the Consumer Financial Protection Bureau for deceptive marketing. Is the CFPB a model that will be replicated?

Internet Ad Revenues Grow 19 Percent

Internet Ad Revenues Grow 19 Percent

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Plus, mobile revenues jump 54%.

The Internet is a Harsh Mistress for Advertisers

The Internet is a Harsh Mistress for Advertisers

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Web users employing ad blockers have grown nine-fold in just five years. So what're you gonna do about it, marketers?

The Internet is a Harsh Mistress for Advertisers

The Internet is a Harsh Mistress for Advertisers

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Web users employing ad blockers have grown nine-fold in just five years. So what're you gonna do about it, marketers?

Top Lessons From Advertising Week

Top Lessons From Advertising Week

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Here's a don't-miss list of some of the prevailing insights, trends, and advice from #AWXII.

Where's the Digital Diversity?

Where's the Digital Diversity?

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Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.

The Merger of Ad Tech & Mar Tech

The Merger of Ad Tech & Mar Tech

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More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.

Six Lessons Marketers Can Learn From Big Bird

Six Lessons Marketers Can Learn From Big Bird

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This eight-foot-tall feathery friend is pretty wise for a six-year-old.

Study: TV Directs People to More Direct Channels

Study: TV Directs People to More Direct Channels

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People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.

Marketers Aim to Take a Bite Out of Apple Ad Blocking

Marketers Aim to Take a Bite Out of Apple Ad Blocking

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Apple is satisfying the hunger of ad-weary mobile users, but the move is making some marketers sick to their stomachs.

Adobe Unveils New Ad Platform

Adobe Unveils New Ad Platform

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The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Mobile Ad Revenue Soared in 2014

Mobile Ad Revenue Soared in 2014

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Mobile advertising revenue surged globally 64.8% to $31.9 billion in 2014 from $19.3 billion in 2013.

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

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Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

Adblocking Tools Are Gaining Popularity

Adblocking Tools Are Gaining Popularity

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198 million people currently use adblocking tools—costing publishers more than $21.8 billion in lost revenue.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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