Advertising

Mobile Ad Revenue Soared in 2014

Mobile Ad Revenue Soared in 2014

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Mobile advertising revenue surged globally 64.8% to $31.9 billion in 2014 from $19.3 billion in 2013.

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

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Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

Adblocking Tools Are Gaining Popularity

Adblocking Tools Are Gaining Popularity

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198 million people currently use adblocking tools—costing publishers more than $21.8 billion in lost revenue.

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

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Data-driven marketers are impressed with the lead-generation ad device, now in test.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

How to Win on Social Media

How to Win on Social Media

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Turns out emotional messages on social media are the way to followers' hearts—and wallets.

AdRoll Announces the Release of Prospecting

AdRoll Announces the Release of Prospecting

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IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.

IAB: Internet Ad Spend Reaches 'Historic' Levels

IAB: Internet Ad Spend Reaches 'Historic' Levels

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First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.

Mobile Video Ad Spend Is Growing, Despite Qualms

Mobile Video Ad Spend Is Growing, Despite Qualms

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According to eMarketer, U.S. mobile video advertising will grow more than 70% to $2.62 billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

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Retailers will account for more than a fifth of that, followed by automotive and financial services.

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

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Retailigence keeps tabs on product availability at more than two million stores.

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

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Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

GumGum Names Plomion Marketing Chief

GumGum Names Plomion Marketing Chief

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The Chango veteran moves from programmatic to in-image advertising.

L'Oréal's Online Eye-Opener

L'Oréal's Online Eye-Opener

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An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.

Internet Advertising Revenues Close in on $50 Billion

Internet Advertising Revenues Close in on $50 Billion

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Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.

Campaign US Appoints Douglas Quenqua Editor-in-Chief

Campaign US Appoints Douglas Quenqua Editor-in-Chief

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The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

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Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

It's a Woman's (Marketing) World

It's a Woman's (Marketing) World

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Female-centric ads are empowering women—and making money for brands.

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Facebook, Twitter to Claim a Third of Display Ads in Two Years

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Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

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Marketers can now create and monitor ads from their iOS devices.

Moat and Madison Logic Data Team Up on B2B Ads

Moat and Madison Logic Data Team Up on B2B Ads

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The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.

Social Ad Spend Tripled Last Year

Social Ad Spend Tripled Last Year

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Demand drove up prices markedly. Facebook's CPM went from 46 cents in Q1 to $1.54 in Q3, says a Social.com study.

The 10 Most-Talked-About Brands at Super Bowl XLIX

The 10 Most-Talked-About Brands at Super Bowl XLIX

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Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

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Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

In Search, Think Mobile Sundays and Desktop Mondays

In Search, Think Mobile Sundays and Desktop Mondays

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Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

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The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

Magzter Launches Netflix-Style Model

Magzter Launches Netflix-Style Model

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The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.

GumGum Names Wise SVP Marketing

GumGum Names Wise SVP Marketing

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Twenty-year ad tech veteran hired to take in-image advertising to the next level.

Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

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Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

Woolley Named to Head Anti-Fraud Group

Woolley Named to Head Anti-Fraud Group

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The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.

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