Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
Female-centric ads are empowering women—and making money for brands.
Marketers can now create and monitor ads from their iOS devices.
Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.
Fans and marketers are flooding Twitter, raving about Sunday's Big Game.
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
Skillful marketers say that engagement, not just profit, is the real measure of success.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
Some quick info hits to keep you up-to-date, including the percentage of TV viewers who multitask with a second-screen device.
Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.
Native advertising captivates customers by selling in context.
Before social media, before viral videos, before the Apple Macintosh (which this spot introduced), was Apple's "1984," the first Super Bowl ad to be bigger than the game. Here's its story.
Olivier Francois suggests Will Ferrell got his start as Durango's spokesperson in a hotel room on a snowy day in Michigan.
Adobe's Director of Product Marketing Advertising Solutions breaks down the role of analytics in the ad space.
Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.
Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign.
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
Brands: Be cautious. Eevery post on your Facebook page counts as advertising, according the Advertising Standards Board in Australia.
Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.
Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year.
If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place.
Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.
AirG, a Canadian-based mobile entertainment company, announced the launch of airG Targeting on June 14, a set of 14 parameters designed to help mobile advertisers reach relevant, specific audiences.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...