Advertising

Digital out-of-home ad spending to grow 2% this year: PQ Media

Carol Krol November 11, 2009

Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%.

Retailers up ad spend from dismal 2008

Frank Washkuch November 10, 2009

'The Wall Street Journal' had some good news for the ad industry this week, reporting that retailers including Target, Wal-Mart, Kmart and the Gap are boosting their holiday ad spending above last year's levels.

Banner Ad Flies Build Book Show Buzz

Carol Krol October 31, 2009

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"

Direct media owners to see rise in ad revenue next year: Magna report

Nathan Golia October 14, 2009

Magna, an agency in the Interpublic Group division Mediabrands, predicted this week that revenue for owners of direct media — a diverse group comprising search engines, the US Postal Service and phone directories, among others — will rise 3.3% next year. That rise occurs when national and local brand-based advertisers are included and revenue is evaluated as a whole.

Michelin launches $20 million ad campaign, featuring digital and direct elements

Carol Krol October 06, 2009

Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.

First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers

Dianna Dilworth October 05, 2009

US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.

Carolla podcast good test for ad effectiveness

Nathan Golia September 16, 2009

Shortly after I blogged on Adam Carolla's podcast launch earlier this year, he had a podcast expert on the show, discussing the various ways in which podcasts can be monetized. (The gentleman's name escapes me, and the show has since been taken down — please comment or write if you know who it was).

EDiets.com challenges high-spending competitors with DRTV effort

Chantal Todé September 04, 2009

EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical.

Bumbling agency bobbleheads bungle e-mail

Carol Krol September 04, 2009

Intergi to manage online advertising for Tower Records

Chantal Todé August 06, 2009

Tower Records has signed an exclusive advertising agreement with Intergi to represent and supply advertising opportunities for the Tower.com Web site. Tower.com offers an extensive collection of online music, home entertainment video and books. "As the Tower brand expands to include video games and accessories, our partnership with Intergi will play a significant role in providing our customers with a dynamic and accessible shopping environment," said Sabrina Miller, marketing manager for Tower.com, in a statement.

Google Maps missed opportunity?

Carol Krol July 17, 2009

Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push

Carol Krol June 26, 2009

Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.

Ad spending picture improves in 2010, but no growth yet; direct fares better

Carol Krol June 24, 2009

Worldwide investment in advertising is expected to improve in 2010, but growth is not expected yet, according to media buying giant GroupM. Direct marketing, along with digital media investment, both fare better than traditional media in the agency's outlook.