Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.
Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign.
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
Brands: Be cautious. Eevery post on your Facebook page counts as advertising, according the Advertising Standards Board in Australia.
Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.
Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year.
If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place.
Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.
AirG, a Canadian-based mobile entertainment company, announced the launch of airG Targeting on June 14, a set of 14 parameters designed to help mobile advertisers reach relevant, specific audiences.
Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.
POM Wonderful fires back at FTC with new advertising campaign.
AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.
Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.
Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.
Facebook debuted its Preferred Marketing Developer (PMD) program, designed to help brands find providers of marketing software and services, vetted by the social network, that can help them develop and deploy Facebook marketing campaigns, PMD Manager John Yi wrote on the company's developer blog.
Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.
Triton Digital, a digital services provider for radio, launched an advertising platform designed to allow companies to target a mobile-only audience and monetize content, said Patrick Reynolds, EVP of marketing at Triton Digital.
Yahoo is suing Facebook for allegedly infringing on 10 patents, according to a complaint filed on Mar. 12 with the U.S. District Court in San Jose, California. Four of the patents in question relate to methods and technology for advertising, while others relate to privacy, customizing user experiences, social networking and instant messaging.
Mark LaNeve, the CMO of Allstate, has resigned for "personal reasons," Paul Marrone, Allstate's director of media relations and issue management confirmed to Direct Marketing News. LaNeve was responsible for the insurance provider's "Mayhem" advertising campaign.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home.
Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?
Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue.
Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
Company of the week
Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.