Advertising

Campaign US Appoints Douglas Quenqua Editor-in-Chief

Campaign US Appoints Douglas Quenqua Editor-in-Chief

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The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.

It's a Woman's (Marketing) World

It's a Woman's (Marketing) World

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Female-centric ads are empowering women—and making money for brands.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

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Marketers can now create and monitor ads from their iOS devices.

The 10 Most-Talked-About Brands at Super Bowl XLIX

The 10 Most-Talked-About Brands at Super Bowl XLIX

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Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

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Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are Better

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The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

Engagement: The True Currency

Engagement: The True Currency

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Skillful marketers say that engagement, not just profit, is the real measure of success.

Marketers Set Their Sights on (Real) Ad Views

Marketers Set Their Sights on (Real) Ad Views

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Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.

Fast Facts: August 2014

Fast Facts: August 2014

Some quick info hits to keep you up-to-date, including the percentage of TV viewers who multitask with a second-screen device.

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

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Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

Don't Disrupt—Get Relevant With Advertising

Don't Disrupt—Get Relevant With Advertising

Native advertising captivates customers by selling in context.

The Hammer-Throwing Big Brother of All Super Bowl Ads

The Hammer-Throwing Big Brother of All Super Bowl Ads

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Before social media, before viral videos, before the Apple Macintosh (which this spot introduced), was Apple's "1984," the first Super Bowl ad to be bigger than the game. Here's its story.

Chrysler CMO: Targeting Drives the Business

Chrysler CMO: Targeting Drives the Business

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Olivier Francois suggests Will Ferrell got his start as Durango's spokesperson in a hotel room on a snowy day in Michigan.

Advertising Week: "The Foundation Is the Analytics"

Advertising Week: "The Foundation Is the Analytics"

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Adobe's Director of Product Marketing Advertising Solutions breaks down the role of analytics in the ad space.

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.

Companies Set to Increase Spending on Digital Marketing

Companies Set to Increase Spending on Digital Marketing

On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.

Grab the Tablet, Honey. Modern Family's On

Grab the Tablet, Honey. Modern Family's On

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The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.

Newspapers torn up over USPS, Valassis agreement

Newspapers torn up over USPS, Valassis agreement

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Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.

Phelps: Former Olympian turns high-end model

Phelps: Former Olympian turns high-end model

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Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign.

Google, still defiant, owes $22.5m in FTC privacy settlement

Google, still defiant, owes $22.5m in FTC privacy settlement

The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.

Businesses liable for all false Facebook comments

Businesses liable for all false Facebook comments

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Brands: Be cautious. Eevery post on your Facebook page counts as advertising, according the Advertising Standards Board in Australia.

MediaMind to partner with Omnicom Media Group

MediaMind to partner with Omnicom Media Group

Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.

Facebook ads around 84% of total revenue

Facebook ads around 84% of total revenue

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Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year.

The London brand police

The London brand police

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If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place.

Cox widens political advertising reach with Gannett partnership

Cox widens political advertising reach with Gannett partnership

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Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.

IC Places hires ApFormance to optimize website

IC Places hires ApFormance to optimize website

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IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.

Hearst Digital Media to launch ad exchange

Hearst Digital Media to launch ad exchange

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Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.

The Xbox Kinect is watching you

The Xbox Kinect is watching you

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Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.

AirG launches ad targeting capabilities

AirG launches ad targeting capabilities

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AirG, a Canadian-based mobile entertainment company, announced the launch of airG Targeting on June 14, a set of 14 parameters designed to help mobile advertisers reach relevant, specific audiences.

Sharethrough launches video search engine

Sharethrough launches video search engine

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Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.

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