Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences
"Squadless" takes a money-centric approach to preventing teen smoking, gets custom Twitter emoji.
Because Apple, ad blockers, and now Google are starting to do it for them.
Andy Monfried of Lotame on the blurring lines between martech and adtech
An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-
Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.
Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle
A way to get more eyeballs to innovative brand video
The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.
"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"
Excellent mobile results validates Zuckerberg's 2012 company crisis
Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.
Telecom looking to futureproof its business
Some considerations for brands on the potential future of mobile advertising.
Now comes the hard part.
We discuss some of our own ad blocking experiences during a Facebook Live stream.
How publishers and advertisers can connect to do better marketing
Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients
Nine articles over the last 12 months that show how the ad blocking conversation has changed.
Another step in the fight against the multi-billion-dollar problem
Interest-based targeting enters a predictable, new world
Snapchat grows up, gives advertisers what they need
Double-edged sword: new tools boost business functions, but could lead to organic reach decline
Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.
Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.
A week of high-cost events where media brands hope to attract advertisers' digital dollars
As exciting as it is, marketers should probably give VR some space before charging forth.
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
It's more about their disdain for bad browser experiences than a dislike of digital advertising.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.