Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
This eight-foot-tall feathery friend is pretty wise for a six-year-old.
Apple is satisfying the hunger of ad-weary mobile users, but the move is making some marketers sick to their stomachs.
The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.
Mobile advertising revenue surged globally 64.8% to $31.9 billion in 2014 from $19.3 billion in 2013.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
198 million people currently use adblocking tools—costing publishers more than $21.8 billion in lost revenue.
Data-driven marketers are impressed with the lead-generation ad device, now in test.
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
Turns out emotional messages on social media are the way to followers' hearts—and wallets.
IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.
First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.
According to eMarketer, U.S. mobile video advertising will grow more than 70% to $2.62 billion in 2015
Retailers will account for more than a fifth of that, followed by automotive and financial services.
Retailigence keeps tabs on product availability at more than two million stores.
Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.
The Chango veteran moves from programmatic to in-image advertising.
An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
Female-centric ads are empowering women—and making money for brands.
Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
Marketers can now create and monitor ads from their iOS devices.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
Demand drove up prices markedly. Facebook's CPM went from 46 cents in Q1 to $1.54 in Q3, says a Social.com study.
Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.
Fans and marketers are flooding Twitter, raving about Sunday's Big Game.
Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...