Advertising

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

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Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

"Squadless" takes a money-centric approach to preventing teen smoking, gets custom Twitter emoji.

Marketers Need to Rethink Digital Advertising

Marketers Need to Rethink Digital Advertising

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Because Apple, ad blockers, and now Google are starting to do it for them.

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

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Andy Monfried of Lotame on the blurring lines between martech and adtech

Why PornHub Is An Unlikely Data-Driven Marketing Power (100%  SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

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An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

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Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Someone Tell Twitter That Its Moment for Moments Has Passed

Someone Tell Twitter That Its Moment for Moments Has Passed

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Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

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Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

360 Video Meets Display Advertising

360 Video Meets Display Advertising

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A way to get more eyeballs to innovative brand video

Wayfair Designs Search Ads with Engagement and ROI in Mind

Wayfair Designs Search Ads with Engagement and ROI in Mind

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The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.

Reddit users freak out over plan to let brands sponsor posts

Reddit users freak out over plan to let brands sponsor posts

"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"

Facebook Has Won The Mobile War

Facebook Has Won The Mobile War

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Excellent mobile results validates Zuckerberg's 2012 company crisis

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

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Telecom looking to futureproof its business

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

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Some considerations for brands on the potential future of mobile advertising.

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

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Now comes the hard part.

Getting Candid About Ad Blockers

Getting Candid About Ad Blockers

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We discuss some of our own ad blocking experiences during a Facebook Live stream.

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

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How publishers and advertisers can connect to do better marketing

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

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Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

Tracking the Ad Blocking Discussion

Tracking the Ad Blocking Discussion

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Nine articles over the last 12 months that show how the ad blocking conversation has changed.

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

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Another step in the fight against the multi-billion-dollar problem

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

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Interest-based targeting enters a predictable, new world

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

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Snapchat grows up, gives advertisers what they need

Spotlight On: Instagram

Spotlight On: Instagram

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Double-edged sword: new tools boost business functions, but could lead to organic reach decline

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

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Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

How to make programmatic less problematic

How to make programmatic less problematic

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Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Spotlight On: The NewFronts Continue Quest for Digital Dollars

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A week of high-cost events where media brands hope to attract advertisers' digital dollars

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

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As exciting as it is, marketers should probably give VR some space before charging forth.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

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Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Why Millennials Block Ads

Why Millennials Block Ads

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It's more about their disdain for bad browser experiences than a dislike of digital advertising.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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