Skillful marketers say that engagement, not just profit, is the real measure of success.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
Some quick info hits to keep you up-to-date, including the percentage of TV viewers who multitask with a second-screen device.
Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.
Native advertising captivates customers by selling in context.
Before social media, before viral videos, before the Apple Macintosh (which this spot introduced), was Apple's "1984," the first Super Bowl ad to be bigger than the game. Here's its story.
Olivier Francois suggests Will Ferrell got his start as Durango's spokesperson in a hotel room on a snowy day in Michigan.
Adobe's Director of Product Marketing Advertising Solutions breaks down the role of analytics in the ad space.
Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.
Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign.
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
Brands: Be cautious. Eevery post on your Facebook page counts as advertising, according the Advertising Standards Board in Australia.
Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.
Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year.
If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place.
Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.
AirG, a Canadian-based mobile entertainment company, announced the launch of airG Targeting on June 14, a set of 14 parameters designed to help mobile advertisers reach relevant, specific audiences.
Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.
POM Wonderful fires back at FTC with new advertising campaign.
AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.
Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.
Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.
Facebook debuted its Preferred Marketing Developer (PMD) program, designed to help brands find providers of marketing software and services, vetted by the social network, that can help them develop and deploy Facebook marketing campaigns, PMD Manager John Yi wrote on the company's developer blog.
Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.