Direct Line Blog

Advertising Week panel looks to social causes

Share this article:

Today's Ad Week session, "Panasonic Ideas for Life Series, Social Media: Giving Voice to Social Cause," looked to how big named brands and advertisers can use their power of persuasion for a god cause. The session, which was packed with people sitting down the stairs of the theater, focused on the idea of self organization (a term I'm hearing a lot lately). Creating tools for people to help create movements is what Google's social media expert Lexi Reese spoke about. A spokesman from Meetup.com echoed this cry and showed examples of how individual people are creating social groups to meet up in real places to affect social change. One example was a single mother in Queens, NY with an autistic son. Frustrated with not finding resources through more traditional channel --doctors, hospitals, etc. -- she created a Meet Up profile in which she started gatherings with other parents in her area. This led to many members, lots of meet ups and a number of community events.

What does this mean to advertisers? Well, the potential to give tools to engaged consumers to create experiences around a brand has promise. But remember, it has to be something people care about.

The series continues this week with more noon sessions on Wednesday and Thursday about getting Americans to think globally through advertising and how marketers are fighting obesity.

 


 
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?