Advertising Week Event Returns Sept. 26-30

Share this article:
Advertising Week returns to New York on Sept. 26-30 after a successful run this fall, supported by more than 24 trade groups and corporate partners.


Nonprofit Advertising Week in New York City Inc. runs the event, positioned as a weeklong celebration of advertising's contributions to the economy and its influence on popular culture. This year's event drew more than 40,000 attendees, generating $55 million in economic impact for New York, according to the New York City Economic Development Corp.


The American Association of Advertising Agencies was among the major ad groups to play a role in this year's event. It will continue that involvement next year.


Also, John A. Greco Jr., president/CEO of the Direct Marketing Association, has joined the Advertising Week board of directors. The DMA did not participate in this year's Advertising Week.


Yahoo, the first corporate sponsor to sign on this year, has already committed for next year's Advertising Week (www.advertisingweek.com).


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.