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DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

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The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Q&A: Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp.

Q&A: Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp.

Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.

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