Advertising Forecast

Lessons learned and 2012 predictions for the ad industry

Lessons learned and 2012 predictions for the ad industry

As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.

Carat cuts global ad-spend growth forecast


Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters.

GroupM shrinks 2011 forecast to 4.8% growth


Global ad spending will grow by 4.8% in 2011 to $505.8 billion, online media company GroupM said on July 6. The company shaved 1% off its December prediction of 5.8% growth because of the Japanese disasters and unrest in the Middle East.

Social media ad spending to hit $8.3 billion by 2015: report


Revenue from social media advertising will quadruple, from $2.1 billion in 2010 to $8.3 billion by 2015, according to a report released by research firm BIA/Kelsey on May 2. The "US Local Media Annual Forecast (2010-2015)" also forecast a 1% decline in traditional advertising spending, falling to $115.7 billion in 2015.

Digital out-of-home ad spending to grow 2% this year: PQ Media


Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%.

Internet advertising to garner 15% share of global ad spend in 2010


Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report.

Ad spending picture improves in 2010, but no growth yet; direct fares better


Worldwide investment in advertising is expected to improve in 2010, but growth is not expected yet, according to media buying giant GroupM. Direct marketing, along with digital media investment, both fare better than traditional media in the agency's outlook.

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