A panel of mobile marketing experts at Advertising Week discuss the MMA's contention that brands should be spending 7% of their budgets on mobile.
As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.
Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers, according to findings of a study released August 13 by the Online Publishers Association, a trade organization for publishers such as ABCNews.com, CNN, CondeNet, Time Inc. and The Wall Street Journal.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.