Advertising Effectiveness

Mobile marketing: the 7% solution

Mobile marketing: the 7% solution

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A panel of mobile marketing experts at Advertising Week discuss the MMA's contention that brands should be spending 7% of their budgets on mobile.

These are the ads of our times

These are the ads of our times

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As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.

Ad effectiveness on content sites outranks ad networks and portals, according to study

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Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers, according to findings of a study released August 13 by the Online Publishers Association, a trade organization for publishers such as ABCNews.com, CNN, CondeNet, Time Inc. and The Wall Street Journal.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...