Advertisers Can Get in on Google Settlement

Share this article:

A settlement administration firm is e-mailing AdWords advertisers who purchased search ads with Google between Jan. 1, 2002, and the present, that they are eligible for settlement funds in a major click-fraud lawsuit.

Google reached the $90 million settlement in Lane's Gift and Collectibles LLC v. Yahoo Inc. and other engines in March. Yahoo has said it will continue fighting the case.

"We work hard to manage the issue of invalid clicks, and continue to be very effective in detecting and filtering them. The vast majority of invalid clicks are detected and filtered out before they reach our advertisers' bills," Nicole Wong, associate general counsel, wrote on Google's Inside AdWords blog on May 21.

Wong said the settlement firm e-mailed advertisers about the settlement on May 19 and May 20.

Advertisers who purchased advertising from Google between January 1, 2002, and the present, can get more information at: www.clicksettlement.com.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.