Fourth-quarter 2009 revenue at Infogroup, which is undergoing a rebranding initiative and exploring sale options, dropped 11.3% year-over-year to $125.8 million from $141.9 million.

The Arthritis Foundation, the Ad Council and the American College of Rheumatology kicked off a three-year-long integrated ad campaign this month. The goal of the effort is to help Americans deal with the effects of osteoarthritis. The campaign includes an interactive microsite, e-mail and social media, as well as TV, print and outdoor advertising.

Startup CBN Inc. is planning to launch CrazyBidNow.com, an auction and e-commerce site, within the next week. The site will feature live home-shopping broadcasts and penny auctions of consumer electronics devices.

Estee Marketing was awarded management of the X-treme Geek Buyers file on February 5. The previous list manager was Specialists Marketing Services.

Couponing firm Money Mailer promoted John Gramata to VP of marketing on February 5. He previously worked as the company's director of marketing analytics.

Media, direct mail and couponing company Valassis will place missing child-awareness posters, each with a call to action, in 33,000 post offices across the US. The posters highlight the 25th anniversary of the company's "Have you seen me?" campaign, conducted with the US Postal Service.

JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media. The retailer announced the line on February 5.

C. Rose Harper, the first woman to serve as chair of the Direct Marketing Association, died on February 4 after a period of declining health. She was 90.

Electra Bicycle Company is conducting a digital campaign, including e-mail and social media, to promote an iPhone application it launched this week. Agency JHG, which won the company's digital account last summer, is aiding the effort.

Cataloger and e-commerce merchant Heartland America awarded SMD Media Services brokerage of its lists, effective February 1. The previous broker was Specialists Marketing Services.