Advantage Marketing Ends Bid for UNC

Share this article:
Advantage Marketing Systems, Oklahoma City, yesterday announced it had ceased negotiations to purchase Universal Nutrition Corp., a direct marketer of health and diet products.


Advantage signed a letter of intent to purchase UNC in October. But the companies were unable to reach a final agreement and the sale was canceled.


The companies did not reveal what caused the breakdown in negotiations.


UNC, Norcross, GA, markets products via direct mail, infomercials and the Internet. The company had projected $35 million in sales this year with more than $5 million in profits before taxes.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.