Advantage Marketing Ends Bid for UNC

Share this article:
Advantage Marketing Systems, Oklahoma City, yesterday announced it had ceased negotiations to purchase Universal Nutrition Corp., a direct marketer of health and diet products.


Advantage signed a letter of intent to purchase UNC in October. But the companies were unable to reach a final agreement and the sale was canceled.


The companies did not reveal what caused the breakdown in negotiations.


UNC, Norcross, GA, markets products via direct mail, infomercials and the Internet. The company had projected $35 million in sales this year with more than $5 million in profits before taxes.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.