Advanstar Taps Group 1 to Update Address Changes

Share this article:
Advanstar Communications Inc. chose a Group 1 Software solution to update address changes of subscribers to its business publications, Group 1 said yesterday.


The MOVEfast solution lets organizations access the address changes of the 45 million households and businesses yearly that move domestically. MOVEfast verifies a given address and checks whether it is in the NCOALink database.


Advanstar, New York, has 100 business magazines and directories, 72 trade shows and conferences, numerous Web sites and a range of print and electronic direct marketing, database and reference products and services.


"Implementing MOVEfast will enable us to reduce both our returned mail and our manual address change service fees," said Ken Harmer, senior software engineer at Advanstar.


Group 1 is based in Lanham, MD.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.