Advanstar Taps Group 1 to Update Address Changes

Share this article:
Advanstar Communications Inc. chose a Group 1 Software solution to update address changes of subscribers to its business publications, Group 1 said yesterday.


The MOVEfast solution lets organizations access the address changes of the 45 million households and businesses yearly that move domestically. MOVEfast verifies a given address and checks whether it is in the NCOALink database.


Advanstar, New York, has 100 business magazines and directories, 72 trade shows and conferences, numerous Web sites and a range of print and electronic direct marketing, database and reference products and services.


"Implementing MOVEfast will enable us to reduce both our returned mail and our manual address change service fees," said Ken Harmer, senior software engineer at Advanstar.


Group 1 is based in Lanham, MD.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.