Advanstar Ponders Sale of Remaining Magazines

Share this article:
Business-to-business publisher Advanstar Communications Inc. is exploring strategic alternatives, including a possible sale of the company, the New York-based firm said yesterday.

The news follows Advanstar's sale of five divisions in April to Questex Media Group, Newton, MA, for $185 million. That deal included the company's technology, travel, portfolio, beauty and home entertainment groups, which consist of 23 trade publications, 50 Web sites, 21 exhibitions and 25 conferences.

Advanstar's remaining business segments are fashion, life sciences and power sports, consisting of 57 expositions, 55 publications and 75 electronic publications.

Also in April, New York-based Primedia Inc. retained Credit Suisse First Boston to explore the sale of its BTB publishing segment, which includes the publications Direct and Multichannel Merchant.

Reports suggest Primedia is asking as much as $450 million for its BTB portfolio. However, a recent article in Folio magazine suggested the company may be forced to lower its expectations if it is to find a buyer.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.